Create your organization

This article helps you:

  • Create your first organization in Amplitude

In Amplitude, all your analyses live within a larger project. Projects, in turn, are contained within organizations. For most companies, one organization is enough to effectively manage their Amplitude projects. The number of projects you’ll need depends on your company’s analytics practices and requirements, which is why there’s no limit on the number of projects you can create.


You may want to take this course on administering Amplitude in Amplitude Academy.

If you’re the first person in your company to register for an Amplitude account, you must create an organization as part of that process. Usually, it's best to use your company’s name for that organization.

Create an organization

Before you can create an organization, you must create an Amplitude account and verify your email. Once you’ve done that, just follow these steps:

  1. Navigate to gear_icon_for_settings.png > Create Organization.
  2. In the Create Organization modal, type in the name you want to give your Amplitude organization. As stated above, it should be the same as your company’s name.


  1. Next, enter the organization’s name in the Org URL field. This creates an Amplitude directory for your organization and is used to identify your organization when you log in.
  2. To make your organization discoverable for other team members to join automatically, check the box next to Anyone with your domain can join. You don't have to approve new members.
  3. Click Create to create your organization.
  4. Once Amplitude has finished creating your organization, navigate to Settings → Access & SSO Settings. Scroll down to the Org Discovery panel and specify whether your organization is an open org (new users can join without an invitation or explicit approval), or whether it's accessible to new users via invite only or through admin approval. The default setting is "invite only."

If you wish to change your organization name or URL, send a request from the Amplitude Support page with your org ID, new organization name, and new organization URL.

Check out this article to learn about managing your organization.

Now that you’ve created your Amplitude organization, it’s time to create your first project.

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June 19th, 2024

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