Web Experiment
Deliver better web experiences with integrated analytics that help you build landing pages that convert, craft the perfect calls to action, and create personalized messages.
Explore this section
Use the Visual Editor to launch an A/B or multi-armed bandit experiment without writing code.
Add modals, banners, and other prebuilt widgets to test ideas without custom design or code.
Install the Web Experiment script in your site so variants render before the page paints.
Define how variants modify pages using actions tied to specific URLs.
Scope a Web Experiment to specific URLs so variants only run where you intend.
Target Web Experiments by page rules and audience attributes evaluated in the browser.
Understand how Web Experiment minimizes script size and impact on Core Web Vitals.
Track impression events through Web Experiment to power analysis and billing.
Move winning variants into your production code rather than running 100% allocations indefinitely.
Proxy Web Experiment scripts through your own infrastructure for security and privacy control.