Amplitude vs. Google Analytics 4
Trade in your Google migration blues for Amplitude blue. Get deeper insights, better choices, and more privacy with Amplitude’s complete platform.
Why marketing & product teams choose Amplitude
You need to deliver personalized digital experiences, but GA4 just isn’t cutting it.
Amplitude
- Easy self-service for any user
- Capture and understand the full customer journey
- Connect to major ad platforms and marketing tools
- Data governance ensures accurate data
- Take action with targeted experiments & messaging
- Committed to user privacy
- Best-in-class customer support
GA4 and GA 360
- Forced to rely on BigQuery for deeper insights
- Point solution focused on web and Ads performance
- Limited functionality outside the Google ecosystem
- Inconsistent data across GA4, BigQuery, etc
- Limited “action layer” outside of Google Ads
- Challenges around HIPAA, GDPR, and more
- Inconsistent support
Learn how our platform can drive growth
By consolidating onto one unified platform, you’ll save resources and get access to reliable data and analytics that anyone on your team can use to drive growth.
Save both time and money
See how your team can reduce total cost of ownership by consolidating point solutions like Mixpanel to Amplitude’s single source of truth.
Make decisions with trusted data
Analytics isn’t effective if you can’t trust the numbers. See how Amplitude takes a governance-first approach to ensure accuracy.
Get easy-to-use analytics
Amplitude Made Easy includes AI, Autocapture, and insights from data leaders to make analytics radically simple to set up and use.
“In contrast to Google Analytics’ constraints and shortfalls, Amplitude is 100% flexible. It would allow us to … define events the way we want without the erratic and oftentimes unfortunate product roadmap GA4 has.”
Ani Lopez
undefined, Unity, Senior Data Engineer, Strategy & Analytics
Category Leaders Choose Amplitude
Unity
An easy migration to Amplitude unlocked richer data and deeper insights for Unity Technologies.
MercadoLibre
Amplitude helped MercadoLibre overcome GA4’s limitations and improve customers’ shopping experience
Brainly
Brainly went from clunky point solutions to a connected platform, enabling a data-driven culture at scale
Google Analytics to Amplitude Migration Guide
A roadmap and resources for navigating your migration
Top 7 Reasons Leading Organizations Choose Amplitude Over Google Analytics
Uncover the top 7 reasons leading organizations choose Amplitude over Google Analytics. Get the comparison guide
How is Amplitude different from Google Analytics? A side by side comparison
Learn the key differences between Google Analytics and Amplitude and how you can migrate from GA to Amplitude with ease with Adam Greco.
Google Analytics to Amplitude Migration Guide
Make the switch from Google Analytics to Amplitude with our step-by-step migration roadmap.
Beyond GA: Consolidating Your Data Stack for Optimal Customer Journeys
Explore how consolidating your data stack into a single platform can provide your teams with a full view of the customer journey.
Compare GA4 and Amplitude, from Timo Dechau
In this three video series, get an expert comparison of Google Analytics vs. Amplitude, no sugar coating.
“Since using Amplitude, we’ve more than 10x’d the number of employees accessing data on their own … This collective curiosity—we didn’t have this culture back when we were using Google Analytics.”
Robbin Brillantes
undefined, ABS-CBN Global Ltd, Head of Data Analytics
Analytics for your whole organization
Amplitude helps every team to uncover data-driven insights and take direct action.
Marketing
Go beyond acquisition to earn customers for life.
Amplitude gives marketers self-service insights into which campaigns and channels drive the most value.
Product
Build better digital products and fuel faster growth.
Get a complete view of your users’ behavior and insight into what drives adoption, engagement, and conversion.
Data
Fuel growth with self-serve data you can trust.
Make trusted data accessible to everyone. Empower teams with self-service insights to collaborate, act fast, create profitable products, and improve experiences.
Engineering
See the impact of every release in real time.
Deliver experiences customers love with feature management powered by real-time insights. Ship faster, proactively find bugs, and drive more impact.
Join hundreds of category leaders that have made the switch to Amplitude
Get started with Amplitude
Leading companies use digital analytics to deliver best-in-class customer experiences. Amplitude’s platform offers a complete view of the customer journey to help you do just that.