Test before you ship — no engineer required

Run no-code experiments on your website with a visual editor and built-in analytics. Test ideas faster, target the right visitors, and prove what actually drives conversions.

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Explore Web Experiment

Ship tests without an engineering ticket

Launch experiments from a visual editor so marketing and growth move at their own speed.

Show each visitor the right variant

Target by URL, behavior, and user property so the test reaches the audience that matters.

Test copy, design, and layout

Edit text, swap images, and restyle elements on the page itself instead of mocking up a new one.

Try a different page entirely

Run page-level experiments when one tweak isn't enough and you need to redesign the whole flow.

Prove the variant moved the metric

Tie results to revenue, signups, or conversion so you know which variant actually won.

Personalize without rebuilding the page

Drop in prebuilt banners and modals to tailor the visitor experience in minutes.

Build web experiments

Use the visual editor to create page changes, redirects, and widgets without a full release cycle.

Set up a web experiment to create the experiment, choose pages, and define goals.
Edit page elements to change text, images, styles, and layout.
Run page experiments to test full-page changes across matching URLs.
Use URL redirect testing when each variant needs a separate destination.

Target and measure visitors

Connect web experiments to Amplitude data so each test reaches the right audience and reports on the right outcomes.

Configure targeting to include visitors by URL, behavior, and user properties.
Track web experiments to send exposure and interaction data to Amplitude.
Analyze results to compare variants and make launch decisions.
Review performance guidance to reduce page impact from experiment code.

Amplitude Academy

Getting Started with Amplitude Web Experimentation

Learn how to use Web Experimentation to fuel conversion rates in your web experiences and single-page apps.

Get started

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