Answer product questions, fast

Answer product questions with charts, cohorts, and dashboards, no SQL required. Explore chart types, group users into cohorts, build dashboards, and collaborate on findings.

Explore Analytics

Answer product questions

Pick from 17 chart types to investigate funnels, retention, journeys, and more.

Reuse the segments that matter

Save a group of users once, then apply it across charts, experiments, and integrations.

Keep your team aligned

Bring related charts into one dashboard the team can review at a glance.

Collaborate on findings

Group charts, cohorts, and notebooks in shared spaces so the right people can act on them.

Catch unexpected shifts early

Surface anomalies automatically and trace each one back to the change that caused it.

Report on accounts, not just users

Roll usage and revenue up to the company, team, or workspace for B2B analysis.

Chart types

Every analytical question maps to a chart type. Start with Find the right chart if you're not sure where to begin, or jump straight to one of the most-used chart types below.

Pick a chart type

Track behavior over time

Use Event Segmentation to see how often users trigger an action and break results down by any property.

Find where users drop off

Use Funnel Analysis to measure conversion across a sequence of steps and pinpoint the leak.

Measure who comes back

Use Retention Analysis to see how well your product keeps users coming back over days, weeks, or months.

See the paths users take

Use Journeys to map what users do before and after a key event in your product.

Spot your power features

Use the Engagement Matrix to compare adoption and frequency side by side and find what hooks users.

Decide which variant won

Use Experiment Results to evaluate A/B tests with statistical rigor and shared metric definitions.

Go to all chart types to browse the full catalog.

Cohorts

A cohort is a saved group of users who share a behavior or property. Build one once, then reuse it across charts and dashboards to track how a segment performs over time.

Create a cohort from a chart, a user list, or a property definition.
Compare cohorts to measure how two or more segments differ on any metric.
Track cohort changes to watch segments grow or shrink over time.

Dashboards

Dashboards bring multiple charts into one view. Use them to monitor product health, share recurring reports, or run a weekly team review.

Create a dashboard and add charts from anywhere in your workspace.
Set dashboard preferences for filters, time ranges, and comparisons.
Subscribe to a dashboard to get scheduled snapshots in email or Slack.

Analytics is more useful when your whole team can act on it. Organize work in spaces, capture findings in notebooks, and push charts into the tools your team already uses.

Collaborate with spaces to group related charts, cohorts, and dashboards.
Document findings in notebooks that blend charts, text, and images.
Integrate with Slack, Microsoft Teams, or Miro to share charts where conversations happen.
Share externally with clients or stakeholders who don't have an Amplitude seat.

Start with common questions

Use these workflows when you need a reliable starting point for product analysis.

Analyze feature adoption to understand which features users discover and return to.
Understand conversion rate to measure movement through a key workflow.
Analyze acquisition channels to compare which sources bring valuable users.
Review user activity to investigate behavior for a single user or account.

Keep analysis reusable

Turn one-off analysis into shared assets that teams can use repeatedly.

Save important charts to dashboards so teams monitor the same metrics.
Use cohorts to make segments consistent across charts, experiments, and activation workflows.
Add context in notebooks so stakeholders understand the question, method, and outcome.
Organize related work in spaces to keep charts, cohorts, dashboards, and notebooks together.

Amplitude Academy

Getting Started with Amplitude Analytics

Learn the most fundamental features of Amplitude Analytics, including cohorts.

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