Analytics
Answer product questions with charts, cohorts, and dashboards — no SQL required. Amplitude Analytics unites behavioral data and AI automation so your team can investigate what users do, who they are, and what to build next.
Explore Analytics
Charts
17 chart types for every product question — funnels, retention, journeys, and more.
Cohorts
Group users by behavior or properties for targeted analysis and activation.
Dashboards
Assemble charts into shareable views for teams and stakeholders.
Organize your work
Spaces, notebooks, and templates for collaborating on analyses.
Anomalies and insights
Automatically surface unusual behavior and identify root causes.
Account-level reporting
Analyze B2B data at the account level, not just the user level.
Chart types
Every analytical question maps to a chart type. Start with Find the right chart if you're not sure where to begin, or jump straight to one of the most-used chart types below.
Pick a chart type
Event Segmentation
Track how often users trigger events over time and break results down by any property.
Funnel Analysis
Measure conversion across a sequence of steps and identify where users drop off.
Retention Analysis
See how well your product keeps users coming back over days, weeks, or months.
Journeys
Visualize the paths users take through your product before or after a key event.
Engagement Matrix
Compare feature adoption and frequency side by side to spot power features.
Experiment Results
Evaluate A/B tests with statistical rigor and shared metric definitions.
Go to all chart types to browse the full catalog.
Cohorts
A cohort is a saved group of users who share a behavior or property. Build one once, then reuse it across charts and dashboards to track how a segment performs over time.
- Create a cohort from a chart, a user list, or a property definition.
- Compare cohorts to measure how two or more segments differ on any metric.
- Track cohort changes to watch segments grow or shrink over time.
Dashboards
Dashboards bring multiple charts into one view. Use them to monitor product health, share recurring reports, or run a weekly team review.
- Create a dashboard and add charts from anywhere in your workspace.
- Set dashboard preferences for filters, time ranges, and comparisons.
- Subscribe to a dashboard to get scheduled snapshots in email or Slack.
Share and collaborate
Analytics is more useful when your whole team can act on it. Organize work in spaces, capture findings in notebooks, and push charts into the tools your team already uses.
- Collaborate with spaces to group related charts, cohorts, and dashboards.
- Document findings in notebooks that blend charts, text, and images.
- Integrate with Slack, Microsoft Teams, or Miro to share charts where conversations happen.
- Share externally with clients or stakeholders who don't have an Amplitude seat.
Amplitude Academy
Getting Started with Amplitude Analytics
Learn the most fundamental features of Amplitude Analytics, including cohorts.
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