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Compare and manage your behavioral cohorts

Cohort comparison shows how a behavioral cohort overlaps with another cohort or with all active users from the last 30 days. It surfaces side-by-side composition by user property, plus retention, average events, and active counts, so you can tell what makes one cohort different from another.

Use cohort comparison when you already have two saved cohorts (or one cohort and the active-user baseline) and want to know how they differ. If you want to define a cohort first, build it on the Behavioral Cohorts page instead.

Compare your cohorts

Open any cohort to compare it against active users by default, then pick a second cohort or property to slice on. You can also choose user properties for side-by-side composition.

In the Behavioral Cohorts tab, click the title of a cohort to open the comparison analysis.

To view cohorts, go to Amplitude > Users > Cohorts.

Manage your cohorts

You can mark cohorts you own as discoverable or unlisted. Any other user in your organization can find discoverable cohorts. Unlisted cohorts are only available to you, admins, managers, and people with a direct link to the cohort. Discoverable cohorts have a green globe icon, while unlisted cohorts have a disabled toggle.

View where a cohort is used

The Used by tab shows where Amplitude uses this cohort. This helps you understand the impact of changes to a cohort before you make them.

To view which parts of Amplitude use a specific cohort, open the cohort and select the Used by tab. The tab displays:

  • Charts: Analytics charts that segment by this cohort.
  • Cohorts: Other cohorts that reference this cohort in their definition.
  • Experiments: Feature experiments and web experiments that target this cohort.
  • Flags: Feature flags that target this cohort.
  • Guides & Surveys: Guides and surveys that target this cohort.
  • Predictions: Predictive cohorts that use this cohort.

This visibility helps you avoid unintended consequences when modifying or archiving cohorts that are actively used in targeting or analysis.

Archive a cohort

To archive a cohort, click More > Archive. To restore an archived cohort, click More > Unarchive.

Delete a cohort

Only the owner of a cohort can archive and delete a cohort.

To delete a cohort, archive it first. After you archive the cohort, confirm the deletion before Amplitude removes it permanently.

Transfer ownership of a cohort

You can transfer ownership of cohorts you own to others in your organization. You can also add more owners to a cohort. Admins and managers can transfer ownership of other people's cohorts and add owners to a cohort.

Download a cohort as CSV

You can download any cohort as a CSV file. When you download, you can choose which user property columns to include instead of downloading every user property that exists in your project.

Selective column downloads always deliver the file by email, regardless of cohort size. Amplitude sends the download link to your account email address when the file is ready. Full-column downloads for cohorts under 10,000 users complete immediately in your browser. CSV exports from the UI support a maximum cohort size of 1 million users. For larger cohorts, use the Behavioral Cohorts API, which supports up to 2 million users.

Group properties appear in the column selector but aren't included in the downloaded file.

To download a cohort as a CSV:

  1. Open the cohort you want to download.
  2. Click Export CSV.
  3. In the Columns selector, choose whether to export only the columns currently displayed in the table or all configured user properties.
  4. Click Export CSV.

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