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Activation

Unlock the power of data-driven personalization

Capture the complete customer picture and activate those insights into more personalized experiences.

Amplitude Activation dashboard showing customer data platform and personalization

Trusted by innovators

Powering growth starts with the data

Proactively improve data quality
Illustration of a single system implementation and management for customer data.
Sync recommendation for Delivering targeted experiences
built-in developer toolkit and data observability illustration

Increase data confidence with proactive data monitoring and data planning designed for your customer analytics.

Un-silo your customer data

Increase data quality and reduce cost with insight-driven instrumentation.

Data Planning
Data planning

Define and standardize customer data upfront to reduce data quality issues.

Developer Experience
Developer experience

Reduce instrumentation time with a built-in developer toolkit and data observability features.

Identity Resolution
Identity resolution

Resolve customer identities across touchpoints to build unified customer profiles.

Data Governance
Data governance

Proactively maintain the integrity and quality of customer data across the data lifecycle.

Data Federation
Data federation

Federate customer data beyond analytics across your data stack with a single platform.

Audience Management
Audience management

Identify the right users with behavioral segmentation without additional instrumentation.

Audience activation
Audience activation

Activate customers at any digital destination including email, ads, and product—no engineering work required.

Unite your data. Unite your teams.

Easily stand up reliable data pipelines and reuse existing ones, with no-code integrations that bring product teams closer to customer data, so you can build and ship faster.

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Harness data across your stack

Connect the leading data and marketing platforms to move your customer and product data in and out of Amplitude.