Amplitude CDP

The First Insights-Driven Customer Data Platform

The only customer data platform natively integrated with analytics that helps you proactively improve data quality, discover new audiences, and sync behavioral data across your stack.

Connect. Analyze. Activate.

Data Connections

Empower data teams to bring customer data from across their technology stack.


Create a single taxonomy between your customer data platform and analytics to proactively plan, transform, and govern digital data.

Audience Management

Discover new audiences with native audience segmentation and targeting.

Unite data across teams with the first insights-driven CDP

Proactively improve data quality
Reduce cost & redundancies
Deliver targeted experiences
Empower your developer

Increase data confidence with proactive data monitoring and data planning designed for your customer analytics.

Drive business efficiency with single system implementation and management for customer data.

Grow customer engagement with native audience discovery, segmentation, & targeting.

Reduce instrumentation time with a built-in developer toolkit and data observability features.

Un-silo your customer data

Increase data quality and reduce cost with insight-driven instrumentation.

Data Planning
Data Planning

Define and standardize customer data upfront to reduce data quality issues.

Developer Experience
Developer Experience

Reduce CDP instrumentation time with a built-in developer toolkit and data observability features.

Identity Resolution
Identity Resolution

Resolve customer identities across touchpoints to build unified customer profiles.

Data Governance
Data Governance

Proactively maintain the integrity and quality of customer data across the data lifecycle.

Data Federation
Data Federation

Federate customer data beyond analytics across your data stack with a single platform.

Audience Management
Audience Management

Identify the right users with behavioral segmentation without additional instrumentation.

Audience Activation
Audience Activation

Activate customers at any digital destination including email, ads, and product—no engineering work required.

Unite your data. Unite your teams.

Easily stand up reliable data pipelines and reuse existing data pipelines, with no code integrations that bring product teams closer to customer data, and enable teams to build and ship faster.

Growth Marketing

Ingest and export data across the stack

Connect the leading data and marketing platforms to move customer and product data in and out of Amplitude.