This article helps you:
Understand what your Event Segmentation analysis is telling you
Amplitude's Event Segmentation chart helps you understand what specific groups of users are doing in your product. For example, in an event segmentation analysis, you can:
Familiarize yourself with the basics of building charts in Amplitude, as well as how to create an Event Segmentation chart.
Event Segmentation is Amplitude's most commonly used chart. This article explores these features and explain how you can best put it to use to generate insights on user behavior.
Below the chart, there's a breakdown table. By default, Amplitude includes all top values or events in this table, which update automatically when Amplitude receives new top values or events. You can turn this off by first deselecting the segments and then explicitly selecting the values and events you want to keep.
Whichever metric you choose, you have several options for displaying results on the chart.
If your analysis uses multiple group-by conditions, the resulting visualization might turn out confusing and hard to interpret.
For example, here the control panel groups the Play Song or Video
event by Genre_Type
, with segmentation by Country
and Platform
.
While it’s not specifically a chart type, the group by visualization will clarify your data in these circumstances. With more than one group by or segmentation, the resulting chart is difficult to understand.
See this Help Center article for more information on the syntax and limitations of group-by conditions.
When using stacked area charts and stacked bar charts, you can choose to view your analysis in terms of relative percentages instead of absolute totals.
# Absolute will display the overall user volume, whereas % Relative gives you the series value divided by the sum of all the series values.
UNIQUES
metric for each event. The % Relative will then be available after you choose the formula option.Be aware that this method will count unique users per event. One user could then be counted more than once if they trigger multiple events within the same time window. This is why the microscope's sum of unique users may be higher than the number of unique users overall.
Next, learn about the advanced features of segmentation analysis in Amplitude, including averages, windows, and cumulative totals.
May 30th, 2024
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