This article helps you:
Specify which users will be able to see your experiment
Limit experiment exposure based on user segments
After you define the events that make up your experiment, you can set who's eligible for the experiment. You can choose to open eligibility up to all users or you can target specific groups of users.
Targeting groups of users limits experiment exposure to users in geographical locations, specific demographic groups, or who meet certain usage thresholds in your product (like power users). Defining your audience is also known as targeting segments. The segments are the unique characteristics of your audience that you want to target, such as geolocation or device type. All Amplitude user properties and cohorts are available to use in defining user segments. The value for any user property included in a rule-based user segment is always the most recent value received by Amplitude. For more information on segments, go to Segment Overview.
There is no limit on the number of user segments you can include here. Any user who belongs to more than one segment included in an experiment is assigned to the first one they match.
Defining your audience isn't just about the segments or user properties. You must also specify your Distribution and Rollout.
User
. However, you can also bucket by groups.Amplitude ID
. However you could select something like:
After you have specified your audience, specify your testers.
Testing your experiment is important so that you can be sure that all aspects of your experiment are working and to ensure that the implementation of your experiment is successful. Go to Test and Launch Your Experiment for more details about testers.
Amplitude applies Boolean AND
logic to conditions within the same segment. These conditions are evaluated as if, else if
. For example, you have two Segments:
Segment 1: Users in India and who access your site through the Web. Segment 2: Users who use Android devices and access your website through the mobile browser.
Using Boolean logic, both conditions for a segment must be met to include users in the experiment. If users access your website but aren't located in India, they're not included in Segment 1. Likewise, if users access your site through an iOS device, they aren't included in Segment 2.
The if, else if
evaluation means that a user is evaluated if they meet the conditions for Segment 1. If not, they're evaluated if they meet the conditions for Segment 2.
September 10th, 2024
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