Analyze your acquisition channels

Understanding how many customers come to your site and where they come from matters for any business, especially e-commerce. Amplitude helps you understand how many customers find your store, how well different campaigns generate new revenue, and which channels drive the most engagement.

With this knowledge, you can focus your efforts on optimizing ad spend, marketing efforts, and product enhancements.

You can find this information in the Ecommerce Report template. The template needs no setup, though you can customize the template itself and the individual charts it includes.

The Ecommerce Report template includes the following charts related to customer acquisition:

• How are customers finding my shop?
• How many customers have visited my shop in the last 30 days?

For a more detailed view of any of these questions, click the title of the chart you want to explore.

Customize the Ecommerce Report template

You can customize this or any template by first converting it into a dashboard. In Amplitude, templates and dashboards are related but distinct. A dashboard is a single view of several related charts. Use a dashboard to share insights with other stakeholders in your Amplitude project. A template is a reusable version of a dashboard. Use it to make other, similar dashboards, which you can then customize to meet the needs of a different project.

To turn the template into a dashboard, follow these steps:

1. From the dropdown in the upper left, select the Amplitude project you want this dashboard to track. To track the current project, leave it as-is.

2. Under Events, select the events you want to use for the charts in this dashboard. The E-Commerce template tracks events for:

   • Page View / Navigation
   • Viewing Item
   • Adding to Cart
   • Completing Purchase
   • Properties for Traffic Source

   For example, you can select a page view or navigation event to understand traffic as it enters your site and general navigation throughout. To identify traffic sources instead, select a property of your page view or navigation event that tracks the user's source. The source is often a UTM parameter like utm_source.

   You don't have to supply an event or property for anything you aren't ready to track right now.

3. Click Save As Dashboard, give your new dashboard a name, and select a location to save it in. Then click Save.

Your dashboard is ready to use.

For more information, refer to Dashboards and Templates.