Laying the foundations for your data infrastructure is critical to ensure robust, reliable analytics across your organization. With the right data governance, instrumentation, and taxonomy, you can set your team up for success with complete data they can trust.

After reading this guide, you'll be equipped to:

• Avoid data mistrust with clean, consistent, and relevant data.
• Create an event tracking plan that accurately captures your customer data.
• Ask the right questions about your data to better understand customer behavior.
• Collect, analyze, and activate behavioral data to build elevated customer experiences.

Use this guide to uplevel your data strategy and lead your team to trustworthy analytics.