Replace Google Analytics. Upgrade to Amplitude.

Easily Migrate GA Data In Less Than an Hour

Get Started For Free

Replace Google Analytics. Upgrade to Amplitude.

Google’s shutting down Universal Analytics. There’s never been a better time to try Amplitude.

Modernize your metrics.
Built for modern metrics such as lifetime value, retention, campaign ROI, and engagement and modern, multi-device experiences.

Privacy–protected, customer-first.
Analytics built on 1st-party with no "buy more ads" agenda and enables teams to merge and measure anonymous user data.

#1 web + mobile analytics platform.
Trusted by the top global brands and ranked #1 in product and mobile analytics. You can quickly get started for free.

Replicate GA in under an hour.
See your Google Analytics data in Amplitude in a few clicks. Our Google Tag Manager template allows for easy migration.

Analytics of choice for the top brands.