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Product 50 April 2025

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Google’s shutting down Universal Analytics. There’s never been a better time to try Amplitude.


Built for modern metrics such as lifetime value, retention, campaign ROI, and engagement and modern, multi-device experiences.


Analytics built on 1st-party with no "buy more ads" agenda and enables teams to merge and measure anonymous user data.


Trusted by the top global brands and ranked #1 in product and mobile analytics. You can quickly get started for free.


See your Google Analytics data in Amplitude in a few clicks. Our Google Tag Manager template allows for easy migration.