Google’s shutting down Universal Analytics. There’s never been a better time to try Amplitude.

Modernize your metrics.
Built for modern metrics such as lifetime value, retention, campaign ROI, and engagement and modern, multi-device experiences.

Privacy–protected, customer-first.
Analytics built on 1st-party with no "buy more ads" agenda and enables teams to merge and measure anonymous user data.

#1 web + mobile analytics platform.
Trusted by the top global brands and ranked #1 in product and mobile analytics. You can quickly get started for free.

Replicate GA in under an hour.
See your Google Analytics data in Amplitude in a few clicks. Our Google Tag Manager template allows for easy migration.