To enable rapid innovation and deployment, companies must develop a product strategy that involves effective A/B testing and experimentation. If the turnaround time from “hypothesis to change” is too long, organizations risk losing both customers and revenue.

In this book from Amplitude, you’ll learn the reasons experiments fail and why you feel like you should be able to test faster but are constantly slowed down. You’ll get ideas for new, high-leverage experiments as well as specific processes and functionality that can help you scale experimentation across your organization.

Test What Matters Includes:

• Four reasons why experiments fail
• Three new frameworks for experimentation
• Eight principles to boost your experimentation strategy