Adjust

This integration combines Amplitude's analytics with Adjust's attribution tools into one unified system. Use this integration to share user data in real time and help non-technical team members see where users come from and identify your highest-performing sources.

About Adjust

Adjust combines attribution for advertising sources with advanced analytics and store statistics. Segment users by Adjust parameters like ad group or network to see how engagement, conversion, and retention rates differ across ad channels.

Considerations

• Adjust uses the Attribution API, which means:
  • Amplitude holds attribution events for up to 72 hours for potential user matching. If a user doesn't trigger an Amplitude event within 72 hours of the attribution event, Amplitude drops the attribution data.
  • Amplitude matches attribution to users or events through the Advertising ID (IDFA/IDFV or ADID). Make sure you send this ID with your Amplitude events. You must configure the Android SDK and iOS SDK to send this data. If you use the Browser SDK, send the Advertising ID with the HTTP API.
  • Note that while the Advertising ID can be set as Device ID (the SDKs set this automatically), the Advertising ID must also be set as a top-level field in your request payload to Amplitude. You can find this in the HTTP API V2 example upload request body.
• Adjust and Amplitude data can sometimes show a discrepancy. When a user doesn't trigger any events that Amplitude tracks within 72 hours, the linkage between the same user across both platforms may be temporarily affected. This may result in a lower event count in Amplitude when compared to events in Adjust.
• Amplitude removes the ADID information for privacy reasons, so you see ADID = null when you send ADID. Amplitude processes the attribution information, but strips the ADID before saving the event.

Set up the integration

You can find a complete set of instructions for implementing this integration in the Adjust documentation.