Amplitude's TitkTok Ads integration helps you import your TikTok Ads spend, click, and impression data for analysis in Amplitude.
The integration imports metrics once per day from the Ads Manager Account level. These metrics appear in Amplitude as ad-level metrics, and don't tie to individual users.
In Amplitude, ad data appears as a dedicated event called Daily Ad Metrics, and includes event properties like:
ad_metrics.cost
ad_metrics.impressions
ad_metrics.conversions
ad_metrics.clicks
ad_group_id
campaign_id
Daily Ad Metrics includes the following user properties, which you can use for campaign analysis and for calculating other metrics like Customer Acquisition Cost (CAC) and Return on Ad Spend (ROAS):
utm_medium
utm_campaign
utm_content
UTM parameters don't appear in TikTok Ads by default. To ensure these properties appear in Amplitude, add the UTM parameters to landing_page_url
. For more information, see TikTok's Create ads article.
If you don't add parameters to TikTok's landing_page_url
, Amplitude infers default values and attaches them during ingestion.
Before you begin, ensure you have the following:
To enable the integration in Amplitude:
After you import your TikTok Ads data, analyze campaign performance in the Ad Performance dashboard in Out-of-the-box Marketing Analytics.
TikTok provides the properties listed in this section.
TikTok provides the following event properties.
Property Name | Description |
---|---|
ad_account_id |
The unique identifier of the connected ad account. |
ad_group_id |
The ID of the ad group. |
ad_group_name |
The name of the ad group. |
ad_id |
The ID of the ad. |
ad_metrics.clicks |
The number of clicks on the ad. |
ad_metrics.conversions |
The number of conversions attributed to the ad. |
ad_metrics.cost |
The total cost associated with the ad. |
ad_metrics.impressions |
The number of times the ad was shown to users. |
ad_name |
The name of the ad. |
ad_platform |
The platform source for the ad. Defaults to tikttok . |
campaign_id |
The ID of the campaign. |
campaign_name |
The name of the campaig. |
If your TikTok Ad URLs include UTM parameters, Amplitude captures the following user properties. These fields are required to calculate metrics like Customer Acquisition Cost and Return on Ad Spend.
Property Name | Description |
---|---|
utm_source | The source that referred the user. |
utm_medium | The advertising or marketing medium. |
utm_campaign | The campaign name from UTM tracking. |
utm_content | The ad content or variation from UTM tracking. |
Keep the following potential issues in mind as you build out the integration.
Your TikTok Ads Manager account requires administrator privileges. This level of permission allows Amplitude to add and remove users from specific user lists in TikTok Ads.
Amplitude imports TikTok Ads data once per day, and always for the previous calendar day. The import happens as a daily batch, and isn't available in real time or for hour-by-hour analysis
If TikTok revises campaign data after Amplitude’s import complets, those changes don't appear automatically.
Consider this a you analyze campaign performance, particularly when reviewing short-term trends, diagnosing anomalies, or comparing metrics across tools. Data appearing accurate at the time of import may shift days later due to these retrospective updates in TikTok Ads.
For more information, see Data latency for reports in TikTok’s documentation.
TikTok Ads doesn't export user level identifiers like device ID, email address, or user ID. As a result, Daily Ad Metrics event's don't link to use profiles in Amplitude, they aren't associated with known users across other product events.
While these events may appear in a user stream with a synthetic identifier (like TikTok Ads device ID), this doesn't mean identity resolution was successful. Amplitude treats the events as standalone entries, which aren't suitable for user-level reporting.
Daily Ad Metrics events work best for campaign level analysis. Amplitude recommends excluding them from funnels, cohort definitions, or behavioral journeys that rely on user identity.
June 30th, 2025
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