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Luminal Analytics

Luminal Analytics is a specialized data collection system that captures real engagement metrics and ad revenue data for content publishers. It sends this enhanced data to Amplitude, providing the complete data picture you need to grow your content business.

Considerations

  • Enable this integration in each Amplitude project you want to use it in.
  • Luminal Analytics captures engagement data that traditional analytics miss and sends it directly to Amplitude for analysis.
  • The system integrates with Amplitude, and requires no additional dashboards or tools to learn.

Data that Luminal collects

Luminal Analytics collects engagement and performance data including:

  • Real engagement metrics: Actual reading time for each article, including sessions where readers arrive, consume content, and leave.
  • Reader behavior data: Content consumption patterns, scroll depth, and time spent on different sections of articles.
  • Ad performance metrics: Ad load times, viewability rates, and revenue correlation with engagement.
  • Core Web Vitals: Page performance metrics that impact both user experience and ad revenue.
  • Content performance: Headline effectiveness, content format performance, and reader loyalty metrics.
  • Revenue attribution: Direct connections between content engagement and ad revenue.

About Luminal

Luminal Analytics enhances your Amplitude analytics by addressing data gaps that cost publishers revenue:

  • Enhanced Amplitude data: Luminal captures engagement metrics that traditional tracking misses and sends them directly to your Amplitude dashboard, giving you a more complete view of user behavior.
  • Better revenue attribution in Amplitude: View direct correlations between content engagement and ad performance in your existing Amplitude reports, which enables more precise revenue optimization decisions.
  • Richer user segmentation: Luminal's detailed engagement data creates more sophisticated user segments in Amplitude based on actual content consumption, not just page views.
  • Complete engagement journey: Track the full user journey in Amplitude, including single-page visits that drive real value but are typically missed by standard analytics implementations.
  • Amplitude-native ad insights: View ad performance data alongside your existing Amplitude behavioral analytics, creating a unified view of content performance and monetization.
  • Enhanced Amplitude cohorts: Build more accurate cohort analyses in Amplitude using Luminal's real engagement metrics, which helps you understand true reader loyalty and lifetime value.

Set up the integration

This guide complements Luminal Analytics' instructions. For detailed technical specifications, including complete lists of Events and Properties that Luminal captures and sends to Amplitude, navigate to the Luminal Analytics documentation.

  1. Copy your project's API key from Amplitude.
  2. Get your company key from Luminal (your account team can help with this).
  3. Add the Amplitude and Luminal SDKs to your project:

```js import * as amplitude from '@amplitude/analytics-browser'; import { luminalPlugin } from '@luminal/amplitude-plugin';

(() => { amplitude.init('YOUR_AMPLITUDE_PROJECT_KEY'); amplitude.add( luminalPlugin({ apiKey: 'YOUR_LUMINAL_COMPANY_KEY', integrations: [], }), ); })(); ```

  1. Using the Live Events view in Amplitude, verify that the Luminal events (prefixed with [Luminal]) reach Amplitude.
  2. Optionally, create custom dashboards in Amplitude to visualize the new engagement metrics you receive.

Use cases

Luminal Analytics integration with Amplitude provides use cases valuable for content publishers:

  • Enhanced Amplitude analytics: Combine Luminal's real engagement tracking with Amplitude's behavioral analytics to understand the user journey from content discovery to revenue generation. View which content keeps readers engaged and drives business value, all within the Amplitude interface.
  • Enhanced Amplitude cohorts: Use Luminal's detailed reading behavior data to create reader cohorts in Amplitude based on actual content consumption patterns, which enables more targeted content strategies and better lifetime value analysis.
  • Amplitude-native revenue optimization: Use Luminal's ad performance insights in Amplitude's analytics framework to optimize ad placement and formats based on actual engagement patterns, not just page views. Build revenue attribution models directly in Amplitude.
  • Advanced Amplitude segmentation: Analyze headline effectiveness, content format performance, and reader loyalty metrics using Amplitude's segmentation tools, informed by Luminal's engagement data that traditional tracking misses.
  • Amplitude performance intelligence: Identify and resolve Core Web Vitals issues that impact reader experience and ad revenue by correlating Luminal's performance data with user behavior patterns in your existing Amplitude dashboards.
  • Complete Amplitude revenue attribution: Build attribution models in Amplitude that connect specific content pieces, engagement patterns, and reader behaviors to actual revenue outcomes, which enables data-driven content investment decisions.

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