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Metrics

The Metrics library gives you a central place to find, explore, and manage the metrics that matter most to your business. Amplitude surfaces all project metrics in a single searchable list, and each metric has a dedicated detail page with a chart view, its definition, and the charts and experiments that use it. Amplitude also provides out-of-the-box metrics for common business use cases.

To access the Metrics library, go to Amplitude > Metrics.

Metrics home page

The Metrics home page lists all metrics in your project. From here you can:

  • Browse and search metrics by name.
  • Filter by last modified date, editor, or events used.
  • Select any metric to open its detail page.

Metric detail page

Select a metric to access the detail page.

The detail page for a metric contains the following tabs:

Overview

The Overview tab shows a chart visualization of the metric over time. Use the date range picker and segment selector to adjust the view. The tab also shows the current metric value and percentage change for the selected period, and lists experiments that use this metric.

Definition

The Definition tab shows the metric's configuration in read-only mode. Select Edit Metric to open the metric editor and make changes.

Used by

The Used by tab lists the charts and other Amplitude objects that include this metric, so you can quickly understand where a metric appears across your project.

Activity

The Activity tab shows a chronological history of all changes to the metric. Each entry shows who made the change, when they made it, and what changed. For example: the initial creation and any subsequent edits to the metric's name, type, or parameters.

Create and manage metrics

Create metrics either directly in the Metrics page:

  1. Go to the main Metrics page.
  2. Click Create Metric.
  3. Name the metric and add a short description about what the metric does.
  4. Specify the Metric Type. You can specify the following types of metrics:
    • Event Segmentation: Event Totals, Property Sum, Uniques, and so on.
    • Formula: Custom formulas.
    • Funnel Analysis: Conversion metrics.
    • Retention: Retention metrics.
    • Revenue: Total revenue, Average order value, Revenue per user, and so on.
    • Sessions: Session totals, Bounce rate, Sessions per user, and so on.
    • Time Spent: Total time spent, Time spent per user, Time spent per page, and so on.
    • Warehouse: Warehouse metrics.
  5. Select Add Event to specify the events you want to associate to your metric.
  6. Specify the Key Properties for your metric. For example, your key property could be Country or Platform.
  7. Select Save.

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