Feature and Web Experiment Functional Comparison

The following tables describe which Experiment functionality is available for Feature experimentation, Web experimentation, or both. For more information on the differences and use cases between Feature and Web Experiment, go to Feature and Web Experiment Use Cases.

Planning

Functionality Feature Web
Client-side or Server-side implementation
Local or remote evaluation
Stats Method
Sequential
T-test
Thompson Sampling (MAB)
Reduce chance of Error
Bonferroni Correction
Group Experiments
Mutual Exclusion
Holdouts
% of audience to rollout
Exposure Event Type
Exposure Event
Custom Exposure
Bucketing Salt
Bucketing salt

Creating experiments

Functionality Feature Web
Name
Project
Template
Recommended Settings
Link
Tag
Variants
Payload
When to Run
When to start
When to end
Traffic estimate, Control mean estimator, Power duration estimator for each day
OOTB web editor widgets
Project-level user permissions
Notifications through Slack channel or webhook

Experiment types

Functionality Feature Web
A/B
Multi-Armed Bandit

Goals

Functionality Feature Web
Primary Metric
Secondary Metric
Guardrail vs success
Direction
Minimum Detectable Effect
Winsorization
CUPED
Attribution
Window

Targets

Functionality Feature Web
User or Behavioral Cohort
Stratified Sampling
Rollout
Sticky Bucketing

QA

Functionality Feature Web
Deployment
Dependencies
Testers

Analysis

Functionality Feature Web
Assignment and Exposure charts
Variant Jumping
Anonymous Exposures
Exposures without Assignments
Rollout options

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August 28th, 2025

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