AI Visibility FAQ

AI Visibility is Amplitude's solution for tracking and improving your brand's presence in AI-generated answers across ChatGPT and Google AI Overview.

Marketing, SEO, content, and product teams can all benefit when they monitor brand mentions, optimize content for AI search, or prove ROI to leadership.

All customers across all plans can access AI Visibility directly inside the Amplitude platform. Amplitude also provides a limited, free experience to non-customers.

AI Visibility refreshes weekly. The free version doesn't update.

Consumers increasingly use AI assistants instead of traditional search engines to research products. If your brand doesn't appear as a recommendation in AI answers, you risk losing high-intent customers to competitors.

AI Visibility provides a customer dashboard with a visibility score, competitive rankings, and the source LLMs used to generate responses. Your visibility score quantifies how often a brand appears in AI responses across major LLMs using hundreds of prompts.

Yes. The competitive rankings feature highlights exactly which prompts and keywords lead to competitor mentions in AI search, and provides recommendations for closing the gap.

Yes. AI Visibility surfaces automated recommendations to boost LLM visibility for specific pages and copy. Suggestions include adding clear headings, breaking long paragraphs into shorter sections, inserting concise FAQ blocks, and more.

Unlike standalone search-analysis tools, AI Visibility is built into Amplitude. You can tie AI search visibility to products built to manage customer behavior, conversion, and revenue.

No. OpenAI, Google, and other companies don't share what users are searching. The prompts Amplitude generates are based on what LLMs know is relevant to your brand.

No. In the logged-in version, you can configure a brand's prompts and responses for any language. LLMs may occasionally still respond in English.

Two differentiators stand out: platform and pricing. Because AI Visibility is part of the Amplitude Digital Analytics Platform, it connects with the rest of your org's data to link AEO insights to ROI. It also uses the platform's capabilities to prioritize recommendations and simulate changes. Other AEO-specific tools are siloed, and many don't have third-party integrations yet. As a result, you have to do manual work to act on AEO data. AEO tools also range from moderately to extremely expensive; Amplitude AI Visibility is free.

Same two differentiators as above: platform and pricing. As part of the Amplitude Digital Analytics Platform, AI Visibility connects to the rest of your org's data and uses platform capabilities to prioritize recommendations and simulate changes. Other SEO suites are siloed, and AI visibility usually costs extra; with Amplitude, it's free.

Yes, when you're logged into Amplitude. After you enter new prompts, the system refreshes.

No.

Yes. Make the changes on the main AI Visibility page.

Yes. Amplitude processes URLs you submit for analysis within your authenticated Amplitude organization. When Amplitude forwards requests to the LLM endpoint, contractual controls cover them. LLM providers don't retain your analysis requests or use them to build public models.

Amplitude retains customer data for the duration of the subscription. After contract termination, Amplitude retains your information for a 30-day data-retrieval period. After that, Amplitude deletes all customer data unless limited retention is legally required.

Unlimited by category or filter selection. Your total prompt count is limited by your pricing tier.

No. Amplitude considers identical prompts a single prompt regardless of the LLM. The same prompt across different LLMs counts once toward your usage limit.

Not yet. Amplitude plans to add Google search volume to provide more context on the popularity of each prompt.

AI Visibility monitors brand performance in OpenAI ChatGPT and Google AI Overviews. Through the MCP, Amplitude also supports external AI clients such as Cursor for natural-language queries against Amplitude data.

Amplitude's RBAC uses three layers — roles, permissions, and actions — to let administrators assign default or custom roles at the project level. Users and groups can have view-only, admin, or other permission sets per project, which lets you limit who can access each project's AI Visibility analysis.

You can export all prompt metrics as a CSV. In Amplitude Analytics, you can export charts as PNG, PDF, CSV, or shareable links, and dashboards and usage reports as PDF or PNG.

You can identify activity referred from an LLM or conversational AI tool through either the referrer or utm_source. There's logic for identifying each in the default channel rules. If you already have existing rules, you can replicate this logic within your own.

LLM or conversational AI tools don't supply the prompts when they refer users to other applications. You can evaluate entry pages for sessions from LLMs to understand which pages on your site most commonly receive direct referrals.

No. AI Visibility looks at the total responses from an LLM or AI.

Unlimited.

Amplitude asks LLMs such as ChatGPT to come up with likely prompts that marketers might be interested in.

Yes. Amplitude provides a native Google Analytics 4 integration.