Feature Experiment

Stand up your first experiment quickly with a workflow-based path through Amplitude Experiment.

Manage Experiment access at the project level, separately from Analytics roles.

Test variants on devices and cohorts before exposure to ensure your experiment works as intended.

Extend the analytic power of A/B tests you create in Amplitude Experiment

Diagnose common issues that surface while creating and rolling out experiments and flags.

Configure both the experiment definition and the SDK so variants serve correctly in your app.

Run experiments on Contentful content variations and track their performance in Amplitude.

See how Amplitude Experiment is structured.

Learn how sequential testing keeps results valid whenever you peek and lets you stop early.