Billing and plans

The Free plan includes up to 10,000 monthly tracked users (MTUs) and access to core Amplitude analytics features, including journey analysis and out-of-the-box behavioral cohorts. Custom behavioral cohorts require the Plus plan or higher. Amplitude keeps your data for 1 year on the Free plan, 2 years on Plus, and 7 years on Growth and Enterprise.

If you exceed your monthly MTU limit three times, Amplitude blocks your account. With a blocked account, you can't access charts and dashboards, but you can still use administrative functions such as the User API to meet compliance obligations. If you continue to exceed the limit without upgrading, Amplitude deletes your account six months after the initial block.

Go to Settings > Organization Settings > Plans & Billing to upgrade to the Plus plan, or go to the Pricing page to compare Growth and Enterprise options.

The Growth plan includes everything in Plus, plus:

• Unlimited custom behavioral cohorts (Plus includes 20)
• Cart Analytics
• Conversion drivers
• Forecasting and anomaly detection
• Deeper behavioral insights (Impact Analysis, Engagement Matrix, Personas, and more)
• All templates (Plus includes a limited set)
• SSO
• 7-year data retention (Plus includes 2 years)
• Onboarding and customer success

Your subscription renews automatically every 12 months on the annual plan, or the first of every month on the monthly plan.

The Plus plan uses pay-as-you-go pricing. If you exceed your included monthly tracked users (MTU) or event volume, Amplitude charges additional usage fees at the same per-unit rate as your plan price.

The MTU guardrail applies only to customers on the MTU-based version of the Plus or Startups plan. It doesn't apply if your plan uses event ingestion quota instead of MTUs.

To maintain quality service and protect against unexpected surges, Amplitude applies a guardrail of an average of up to 1,000 events per MTU.

For example, a customer who purchases 10,000 MTUs can ingest up to 10,000 × 1,000 = 10M events in aggregate per month. Most customers never hit this limit. If you exceed it, Amplitude converts each additional 1,000 events (or portion thereof) to one MTU and charges at the same per-unit rate as your plan price.

You can cancel your subscription at any time before your next renewal period. You keep access to your Plus plan until the end of your current subscription period.

For more about MTUs and billing, refer to the MTU guide.

Go to Settings > Organization Settings > Plans & Billing > Manage Billing to cancel your subscription. The user who made the original purchase and all admins in the organization can access this option.

Amplitude's Terms of Service, as amended and supplemented by the Plus Plan terms, apply.

For billing and invoice questions, email plusbilling@amplitude.com.

Amplitude has four main plan types: Enterprise, Growth, Plus, and Free. The Startups plan is an additional, temporary plan for startup customers: one year of the Growth plan at no cost.

Visit the Startups page and click Join now. Your exact path depends on your current Amplitude account status. Refer to How do I apply based on my current plan? below for the correct steps.

Your path to the startup application depends on your current Amplitude account:

The startup application form is the same regardless of path. The only difference is how you reach it.

If the application modal doesn't pop up automatically after you sign up or sign in, go to Settings > Organization Settings > Plans & Billing and scroll down to find the application. You can access it there directly without contacting anyone.

To qualify, your company must meet both criteria:

• Less than $10 million in funding
• Fewer than 20 employees

You get either 100 million events or 200,000 MTUs, more than enough to reach product-market fit. You also get full access to features on Amplitude's paid Growth plan, including unlimited custom behavioral cohorts and advanced collaboration features.

The Growth plan includes Portfolio, with up to two projects in each portfolio. To request the Accounts add-on, email scholarship@amplitude.com.

Email scholarship@amplitude.com if you haven't heard back about your application or approval.

Yes. Email scholarship@amplitude.com to request the move.

You can lower your MTU volume the following month, or start a 30-day Growth plan trial to decide whether to upgrade for more event volume. If you go over the event limit more than twice, Amplitude downgrades your account to the Free plan.

You can either upgrade to the Growth plan or return to the Free plan, which includes up to 10,000 MTUs and core analytics features. Amplitude provides an extra 30 days to trial Growth while you decide. A sales rep typically reaches out around month 11. To learn more before then, contact global-sdr@amplitude.com.

Amplitude can't grant extensions past one year for the Startups plan.

If you choose the Free plan, your account changes from the Startups plan to Free after the 30-day trial ends. Amplitude doesn't bill you if you don't upgrade. You don't need to contact Amplitude to downgrade.

Yes. Amplitude provides self-serve onboarding materials when your Startups plan starts.

Email scholarship@amplitude.com.