Plus plan

The Growth plan includes everything in Plus, as well as:

• Unlimited cohorts
• Cart Analytics
• Conversion drivers
• Forecasting and anomaly detection
• Deeper behavioral insights (Impact Analysis, Engagement Matrix, Personas, etc)
• Custom metrics and templates
• SSO
• Custom data retention
• Onboarding and customer success

Your subscription will automatically renew every 12 months if you are on the annual plan, or the first of every month if you are on the monthly plan.

The Plus plan uses pay-as-you-go pricing. If you exceed your included monthly tracked users (MTU) or event volume, Amplitude charges additional usage fees at the same per-unit rate as your plan price.

To maintain quality service and protect against unexpected surges, we’ve incorporated a guardrail of an average of up to 1,000 events per MTU.

For example, a customer who purchases 10,000 MTUs can ingest up to 10,000 MTU x 1,000 events = 10M events in aggregate per month. (Most customers never hit this limit.) If you exceed this limit, Amplitude converts each additional 1,000 events (or portion thereof) to one MTU and charges at the same per-unit rate as your plan price.

You can cancel your subscription at any time before your next renewal period. You will have access to your Plus plan until the end of your current subscription period. 

For more information on MTUs and billing, please see the Help Center article on MTU billing.

Navigate to Settings > Organization Settings > Plans & Billing > Manage Billing to cancel your subscription.

This option is available to the user who originally made the purchase, and all admins in your organization.

Amplitude's Terms of Service, as amended and supplemented by the Plus Plan terms, apply.

For questions related to billing and invoices, please reach out to plusbilling@amplitude.com.