Overview of Amplitude Data

To get the most out of Amplitude, build a data catalog your team understands and trusts. Amplitude Data provides governance tools to help you define, track, verify, and improve your data across the platform.

Planning and instrumentation

Amplitude Data provides a robust set of tools to help prevent data quality issues from the start.

• Create a plan directly in Amplitude. Define your events, properties, and taxonomy standards directly in Amplitude. This information appears when you select events and properties. Amplitude Analytics monitors this information to make sure your incoming data matches your spec.
• Use the Ampli developer toolkit. Ampli uses your plan to generate a type-safe tracking library and lints code to ensure proper tracking of your events and properties.

Planning directly in Amplitude Data gives you an up-to-date plan your company can use instead of one-off spreadsheets or wiki pages that can quickly become outdated. Refer to the walkthrough of the complete planning workflow for the process from start to finish.

Data management

For data Amplitude has ingested, Amplitude Data provides a robust set of Data Management tools.

• Improve data discoverability by enriching the metadata on your events and properties. Ensure your company has a shared definition and understanding of all your tracking.
• Clean up your data with tools to transform existing events and properties, drop incorrect data from your queries, and block or delete data you no longer want to collect.
• Enrich your data by using your existing events and properties to create new custom events, map existing properties to values with lookup properties, and generate new derived properties based on formulas.
• Monitor your data with observability, which monitors your incoming data and compares it to your plan in real time.

Amplitude also provides Data Assistant, which delivers intelligent recommendations and automation to make it faster to improve your data quality.