Trustworthy data, flowing both ways
Get clean, governed behavioral data into Amplitude, stitch it to the right users, and push it back out to the tools your team already uses — so every team works from the same numbers.
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Explore Data
Get every event into Amplitude
Stream activity from SDKs, servers, warehouses, and pre-built sources so no behavior goes uncounted.
Activate insights in your stack
Send behavioral data and cohorts to the marketing, ad, and warehouse tools your team already uses.
See one user, not many
Stitch warehouse profile data to behavioral events so each person is the same user across devices.
Trust the data your team queries
Lock in a tracking plan, review changes, and keep events on-spec as your product evolves.
Fix data without redeploying
Rename, redact, or reshape events on the way in instead of waiting on an instrumentation fix.
Add the context analysts need
Join reference data like plans, regions, or accounts to events so every chart has the full picture.
Plan and collect data
Start with an implementation plan that defines the events, users, and properties your team needs.
- Plan your implementation to connect product questions to the events you track.
- Create a tracking plan to document event names, properties, and ownership.
- Choose client-side or server-side tracking to match your product architecture.
- Use Autocapture to collect website interactions before you manually instrument every event.
Govern and activate data
Keep your taxonomy healthy, then send trusted data to the teams and tools that need it.
- Configure schema to monitor event volume, property types, and unexpected changes.
- Transform incoming events to rename, redact, or reshape data after ingestion.
- Manage data access controls to limit access to sensitive events and properties.
- Forward data to destinations to activate behavioral data in downstream tools.
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