Overview of Amplitude Data

Amplitude Data governs the event taxonomy behind your Amplitude project. It defines events and properties in a shared plan, validates incoming data against that plan, and gives you the tools to clean, enrich, and monitor data after ingestion. Use it when multiple teams instrument the same product and you need one source of truth for what every event means.

Planning and instrumentation

• Create a plan directly in Amplitude. Define your events, properties, and taxonomy standards directly in Amplitude. This information appears when you select events and properties. Amplitude Analytics monitors this information to make sure your incoming data matches your spec.
• Use the Ampli developer toolkit. Ampli uses your plan to generate a type-safe tracking library and lints code to ensure proper tracking of your events and properties.

Data management

For data Amplitude has ingested:

• Improve data discoverability by enriching the metadata on your events and properties. Ensure your company has a shared definition and understanding of all your tracking.
• Clean up your data with tools to transform existing events and properties, drop incorrect data from your queries, and block or delete data you no longer want to collect.
• Enrich your data by using your existing events and properties to create new custom events, map existing properties to values with lookup properties, and generate new derived properties based on formulas.
• Monitor your data with observability, which monitors your incoming data and compares it to your plan in real time.

Amplitude also provides Data Assistant, which delivers intelligent recommendations and automation to make it faster to improve your data quality.