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Qualtrics

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With the Qualtrics cohort export integration, you can export Amplitude user cohorts into an existing mailing list in your Qualtrics XM directory.

Considerations

  • In Qualtrics, your cohorts appear as [Amplitude] <cohort name> (<cohort ID>), with a value of active. If a user doesn't exist in Qualtrics, Amplitude adds a contact to the mailing list. Refer to the Qualtrics documentation for more information.
  • This integration supports only Email as a user_id mapping option.

Set up the integration

Complete setup in Amplitude and Qualtrics simultaneously.

  1. In Amplitude Data, click Catalog and select the Destinations tab.
  2. In the Cohort section, click Qualtrics.
  3. Click Connect to Qualtrics and follow the directions on the Qualtrics site to authorize Amplitude to send cohorts to Qualtrics.
  4. In a separate window, log in to your Qualtrics XM account.
  5. Click the profile icon. From the My Account menu, select Account Settings.
  6. On the Qualtrics IDs tab under Directories, find Default Directory and copy the ID (it starts with POOL_).
  7. In Amplitude, paste this ID into the Directory ID field.
  8. In Qualtrics, locate Data Center ID (under User) and copy the ID, a short string of lowercase-alphanumeric characters.
  9. Back in Amplitude, paste the ID into the Data Center ID field.
  10. In Qualtrics, find a mailing list ID.
    1. Click the hamburger menu and select Directories.
    2. In the Segments & lists tab, click Lists.
  11. Select the mailing list to add the exported Amplitude cohort to. If you don't have a mailing list, or want to export users to a new list, click Create a list and follow the instructions.
  12. In the URL (for example https://org.qualtrics.com/iq-directory/#/POOL_XXXXX/groups/lists/CG_XXXXX), retrieve your mailing list ID from the end of the URL. It starts with CG_.
  13. In Amplitude, paste this ID into the Mailing List ID field. Then enter a name in the Name field to identify your destination.
  14. Select an Amplitude user property. It must contain an email address for each user, such as [Amplitude] User ID, email, or a valid custom user property.
  15. Save when finished.

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