Visual Labeling

When you enable the Autocapture plugin, you can begin to create labeled events by clicking specific elements on your site, using Amplitude Data's Visual Labeling feature. This way, non-technical Amplitude users can create these events without needing to understand the structure of the page.

Labeled events are maintained separately from events you've created in other ways. If there are issues with data for labeled events, simply make adjustments from within the Labeled Events tab, instead of involving your engineering team.

This is not a tag management solution that allows you to manage or insert marketing tags on your site. Instead, Visual Labeling is designed to reduce instrumentation barriers, so you can accelerate your insights without waiting for assistance from an engineer.

Feature availability

This feature is available to users on Starter plans who onboarded on or after April 1st, 2024. See our pricing page for more details.

Visual Labeling is available for web applications and requires installation of the following:

• Amplitude Browser SDK
• Autocapture plugin

Create a labeled event with Visual Labeling

To use Visual Labeling to create new labeled events, follow these steps:

1. Open Amplitude Data and click Events in the left rail.
2. Select the Labeled Events tab. If someone in your organization has created labeled events before, they will appear here. Otherwise, this tab will be empty.
3. Click +Create labeled event. The Open Event Tagger modal will appear.
4. Enter the URL of the site or application you want to tag, then click Start Tagging. The app will open in a new tab.
5. In the app, click the element you want to tag. Amplitude Data will tag the element and return you to the Amplitude environment.
6. In the Save Labeled Event modal, enter the name and description of your labeled event.
7. You have two options for registering user activity with this element: when it is clicked, or when it is changed. Select the correct action from the When this drop-down menu.
8. To replace this element with a different one, click Replace Element. Amplitude Data will return you to step 4 of this procedure.
9. To edit the element’s properties manually, click Edit Manually. Here you can change the tag, text, selector, or page URL.

10. If this is the only action you wish to include in your labeled event, click Save. Otherwise, proceed to the next step to add more actions.
11. To add another action to your labeled event, click Select action… and choose the appropriate action.
12. Enter the properties of the element you want to tag, or click Switch to Visual Element Selection and repeat this process. You can add as many actions as you want.
13. When you're done, click Save. The modal will close, and you will be returned to the Labeled Events tab. Your new event will be visible there.

Edit a labeled event

To edit a labeled event, click on it from within the Labeled Events tab.

In the event's fly-out tab, you can:

• Click Edit to edit the details of the event.
• Add the event directly to a new chart by clicking Create Chart.

Labeled events and event volume

Once you have enabled the Autocapture plugin, Amplitude will begin tracking click and page change events on your site. These events do count towards your event volume. Labeled events act as a virtual layer on top of these events, to help define a specific type of click and use it in an analysis. Therefore, labeled events don't impact your event volume.

For example, a well-instrumented site may see 10,000 events per day, and this plugin might add as many as 2,000 events per day. This site would therefore see a 20% increase in daily events. On the other hand, 1,000 events per day might be the norm for a similar site with only rudimentary instrumentation. Because this plugin will add the same number of events—2,000 per day—this site will see a 200% increase in daily events.

In both cases, the increase in daily events comes from tracking the click and page change events on your site. Labeled events do not affect the event count either way.