Amplitude plans and billing

Amplitude offers four plans (Free, Plus, Growth, and Enterprise), plus a Startups plan that gives qualifying early-stage companies one year of Growth at no cost. This page covers what separates the plans, how Plus billing works, and how to apply for the Startups plan.

For current pricing, go to the Pricing page. To see or change your own plan, go to Settings > Organization Settings > Plans & Billing.

For how Amplitude counts usage, calculates overage, and handles accounts that exceed their limit, refer to the MTU billing guide.

Compare plans

Data retention is the clearest difference between tiers:

The Free plan includes core analytics, journey analysis, and out-of-the-box behavioral cohorts. Custom behavioral cohorts require Plus or higher.

The Growth plan includes everything in Plus, and adds:

• Unlimited custom behavioral cohorts. Plus includes 20.
• Cart Analysis.
• Forecasting and anomaly detection.
• Deeper behavioral analysis, including Impact Analysis, Engagement Matrix, and Personas.
• The full template library. Free and Plus include a limited set.
• Single sign-on.
• Portfolio cross-project analysis, with up to two projects per portfolio.
• Onboarding and customer success support.

Enterprise adds unlimited Portfolio projects, advanced permissions, SCIM provisioning, and expanded role-based access control.

Free plan

The Free plan is available to any organization at no cost and includes a monthly usage allowance. Check Settings > Organization Settings > Plans & Billing for your organization's current limit.

If you exceed your monthly limit three times, Amplitude blocks your account. While blocked, you can't reach charts and dashboards, but you keep administrative functions such as the User API so you can meet compliance obligations. If you keep exceeding the limit without upgrading, Amplitude deletes the account six months after the initial block. For details, refer to Exceeding limits on a free MTU plan.

To upgrade, go to Settings > Organization Settings > Plans & Billing. Completing a purchase requires the org Admin role. Managers can view the page but can't pay.

Plus plan

The Plus plan is Amplitude's self-serve paid tier.

Billing and renewal

Plus uses pay-as-you-go pricing. If you exceed your included monthly tracked users (MTUs) or event volume, Amplitude charges usage fees at the same per-unit rate as your plan price.

Subscriptions renew automatically: every 12 months on the annual plan, or on the first of each month on the monthly plan.

Plus and other MTU-metered plans carry an events-per-MTU allowance. Exceeding it converts the excess into additional billable MTUs. For the formula and worked example, refer to Calculate your organization's limit of events per MTU.

Cancel or turn off automatic renewal

Cancel any time before your next renewal period. You keep Plus access through the end of the current subscription period.

To cancel, go to Settings > Organization Settings > Plans & Billing > Manage Billing. The user who made the original purchase and any org admin can reach this option.

Terms and billing contact

Amplitude's Terms of Service, as amended and supplemented by the Plus Plan terms, govern your purchase and use of Plus.

For billing and invoice questions, email plusbilling@amplitude.com.

Startups plan

The Startups plan gives qualifying startups one year of the Growth plan at no cost. Apply on the Startups page.

Check eligibility

The standard criteria are:

• Less than $10 million in funding.
• Fewer than 20 employees.

Amplitude runs separate tracks with different thresholds, including programs for Y Combinator companies, AWS Activate members, and Tech for Black Founders. If you're close to the standard thresholds, email scholarship@amplitude.com before assuming you don't qualify.

What's included

You get one year of the Growth plan, metered at either 200,000 MTUs per month or 100 million events per month. Switching between the two meters is a manual change. Email scholarship@amplitude.com to request it.

You also get full access to Growth plan features, including unlimited custom behavioral cohorts and advanced collaboration. Growth includes Portfolio with up to two projects per portfolio. To request the Accounts add-on, email scholarship@amplitude.com.

Amplitude provides self-serve onboarding materials when your Startups plan begins.

Apply

Your path to the application depends on your current account:

The application form is the same on every path; only the route to it differs.

If the application doesn't appear automatically after you sign up or sign in, go to Settings > Organization Settings > Plans & Billing and scroll down to find it. You don't need to contact anyone to reach it.

Email scholarship@amplitude.com if you haven't heard back about an application, or to move an approved Startups plan from one organization to another.

Exceeding the limit

If you exceed your monthly volume, you can lower usage the following month or start a Growth trial to decide whether to upgrade. Repeated overages can trigger an automatic downgrade to the Free plan, but the downgrade depends on several conditions together, not on overage alone. Contact scholarship@amplitude.com if your account downgrades unexpectedly.

When the year ends

Around month 11, your organization moves to a 30-day Growth trial, and Amplitude sends renewal notices 60 and 30 days before the plan ends with a usage-based quote. At the end of the trial you can upgrade to Growth or return to the Free plan.

If you choose Free, the change happens automatically when the trial ends, and Amplitude doesn't bill you. You don't need to contact Amplitude to downgrade. Alumni of the program keep a standing discount off list price.

If you're still working toward product-market fit, email scholarship@amplitude.com to discuss an extension or adjusted terms. To talk to a sales representative sooner, contact global-sdr@amplitude.com.