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Acting on opportunities (Early Access)

Early Access

This feature is in Early Access. During this time, aspects of the functionality may still be developed, and this documentation may not always be up to date. If you have any questions, contact Amplitude Support.

Discovery is only half the loop. The value comes from acting on Opportunities. There are two common ways to work: review and route Opportunities in the Amplitude UI, or read, triage, and implement them agent-natively through the Amplitude MCP server.

Two ways to access Opportunities: agent-native MCP and UI-centric in-app workflows Two ways to access Opportunities: agent-native MCP and UI-centric in-app workflows

In the Amplitude UI

Review opportunities for a Product Area, then move one forward:

  • Triage: Update an opportunity's status (for example from New to Planned), or dismiss it. Add a comment to capture context or a decision.
  • Refine: Edit the plan directly, or use Global Agent to run follow-up analysis and sharpen the evidence or solution before acting.
  • Route to execution: Use in-product CTAs to send the Opportunity to Jira, Linear, GitHub, or a coding agent.

Send to menu on an Opportunity, with options for cloud agents, local apps, and exports

Take one real action first

The fastest way to feel the value is to pick one small, high-confidence opportunity and move it all the way through: to a ticket, a PR, or a shipped change.

Agent-native with MCP

If you'd rather stay in your editor, connect the Amplitude MCP server in Claude Code, Cursor, Codex, or another MCP client. This lets you read and edit Opportunity context, triage work through natural language, and orchestrate coding agents to draft pull requests grounded in an Opportunity's execution plan.For install and authentication steps, go to the Amplitude MCP server documentation.

Opportunities MCP tools

Once connected, these tools let an AI client work with opportunities. This is the Opportunities-specific toolset, not the full Amplitude MCP catalog.

Tool availability

The exact tools available depend on your access and the features enabled for your organization. Tool names and behavior can change during the Research Preview.

Typical workflows

Triage and discover the highest-value work:

Finding and claiming work through MCP

  1. You

    Find the highest-confidence opportunities in the Checkout product area.

  2. Agent action

    Calls list_objectives to find the Checkout Product Area, then list_opportunities filtered to it and sorted by priority.

  3. AI

    The top item is "Reduce checkout drop-off before payment": RICE-ranked highest, status New, backed by a funnel chart and 3 replays. Want me to open the full plan?

Implement an opportunity end-to-end:

Drafting a PR from an opportunity

  1. You

    Pick up that opportunity and draft a PR.

  2. Agent action

    Calls get_opportunity for the full execution plan and acceptance criteria, then update_opportunity_status to mark it In progress.

  3. Agent action

    Reads the connected repository, implements the change, and opens a pull request.

  4. Agent action

    Calls create_relation to link the PR to the opportunity, then update_opportunity_status to For review.

  5. AI

    Done. I opened a draft PR implementing the plan, linked it to the opportunity, and moved it to For review. The acceptance criteria are in the PR description.

Example prompts

Try these in your MCP client:

List the open opportunities in the Onboarding product area.

Show the evidence and target metric for opportunity opp_8421.

Submit an idea: users abandon the mobile checkout at the payment step. Investigate why.

Mark opportunity opp_3318 as planned and leave a comment that the team plans to tackle it next sprint.

Close the loop

When work ships, the Opportunity moves to Shipped and then Measured, tying the change back to its target metric. That outcome, plus any feedback you leave along the way, feeds back into discovery so the next set of Opportunities is sharper.

Once setup is complete, start with a small first batch, choose one high-confidence Opportunity, and work it through your normal execution flow. That is usually the fastest path to value and the fastest way to improve quality from there. For how status and measurement work, go to Opportunities.

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