Billing and plans

The Growth plan includes everything in Plus, plus:

• Unlimited cohorts
• Cart Analytics
• Conversion drivers
• Forecasting and anomaly detection
• Deeper behavioral insights (Impact Analysis, Engagement Matrix, Personas, and more)
• Custom metrics and templates
• SSO
• Custom data retention
• Onboarding and customer success

Your subscription renews automatically every 12 months on the annual plan, or the first of every month on the monthly plan.

The Plus plan uses pay-as-you-go pricing. If you exceed your included monthly tracked users (MTU) or event volume, Amplitude charges additional usage fees at the same per-unit rate as your plan price.

To maintain quality service and protect against unexpected surges, Amplitude applies a guardrail of an average of up to 1,000 events per MTU.

For example, a customer who purchases 10,000 MTUs can ingest up to 10,000 × 1,000 = 10M events in aggregate per month. Most customers never hit this limit. If you exceed it, Amplitude converts each additional 1,000 events (or portion thereof) to one MTU and charges at the same per-unit rate as your plan price.

You can cancel your subscription at any time before your next renewal period. You keep access to your Plus plan until the end of your current subscription period.

Go to Settings > Organization Settings > Plans & Billing > Manage Billing to cancel your subscription. The user who made the original purchase and all admins in the organization can access this option.

Amplitude has four main plan types: Enterprise, Growth, Plus, and Starter. The Scholarship plan is an additional, temporary plan for startup customers: one year of the Growth plan at no cost.

To qualify, your company must meet both criteria:

• Less than $10 million in funding
• Fewer than 20 employees

You can lower your MTU volume the following month, or start a 30-day Growth plan trial to decide whether to upgrade for more event volume. If you go over the event limit more than twice, Amplitude downgrades your account to the Free plan.

Amplitude can't grant extensions past one year for the Scholarship.

If you choose the Free plan, your account changes from Scholarship to Free after the 30-day trial ends. Amplitude doesn't bill you if you don't upgrade. You don't need to contact Amplitude to downgrade.

Yes. Amplitude provides self-serve onboarding materials when your Scholarship starts.