Send Amplitude cohorts to Klaviyo to use in targeted messaging.


Klaviyo setup

Create a private API key in Klaviyo. Open Klaviyo and navigate to Account > Settings > API Keys.

Amplitude setup

  1. In Amplitude Data, click Catalog and select the Destinations tab.
  2. In the Cohort section, click Klaviyo.
  3. Enter a name and API key.
  4. Map an Amplitude field to Klaviyo email. Klaviyo requires the user ID to be valid email format.
  5. Save when finished.

Send a cohort

  1. In Amplitude, open the cohort you want to export. Click Sync, and choose Klaviyo.
  2. Choose the destination.
  3. Select the sync cadence.
  4. Save your work.

After you have exported the cohort, you can see the cohort in the List section of the Klaviyo platform. You can then create segments with two conditions:

  • "Properties about someone" → isActive sets to be is true with type Boolean.
  • "If someone is in or not in a list" → Person is in Choose a list → chooses a list from the dropdown list.

After that, you create a segment with active users in the cohort to use for events that follow.

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April 18th, 2024

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