Braze (Cohort Sync)

Amplitude Data's Braze integration lets you send your Amplitude cohorts straight to Braze with just a few clicks.


  • You must enable this integration in each Amplitude project you want to use it in.
  • You need a paid Amplitude plan to enable this integration.
  • For more details on using this integration in Braze, see the Braze documentation.
  • You must have a Braze account.



To configure a cohort integration from Amplitude to Braze, you need the following information from Braze:

  1. Data Import Key

    • In Braze, click Partner Integrations then click on Amplitude and Generate New Key.
    • See Braze documentation for more detail.
  2. Endpoint: the endpoint for the REST operations

    • In Braze, click on Partner Integrations and click Amplitude.
    • It looks like: See the Braze documentation to find your endpoint.
  3. App Group REST API Key

    • In Braze, click Settings, click API Keys and then click Create New API Key OR choose an existing API key.
    • Find this in your Braze Developer Console. See the Braze documentation for more detail.

Amplitude setup

  1. In Amplitude Data, click Catalog and select the Destinations tab.
  2. In the Cohort section, click Braze.
  3. Enter your App Group REST API key, select your endpoint, and paste your Data Import Key.
  4. Select an Amplitude User Property and a Braze target object.
  5. When finished, save.

Send a cohort

To sync your first cohort, follow these steps:

  1. In Amplitude, open the cohort you want to sync, then click Sync.
  2. Select Braze, then click Next.
  3. Choose the account you want to sync to.
  4. Choose the sync cadence.
  5. When finished, save your work.

Use the cohort in Braze

  1. In Braze, to create a segment of these users, navigate to Audience and click on Segments.
  2. Click on Create Segment and name your Segment.
  3. Under Add Filter, select Amplitude Cohorts and choose the cohort you created and synced from Amplitude.
  4. When saved, you can reference this segment during Canvas or campaign creation in the targeting users step.


I don't see a list of users in Braze

When you sync a cohort, Braze matches users in that cohort with users that already exist in Braze, and doesn't create new users. Make sure users in your Amplitude cohort have a matching user (userId) in Braze.

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April 19th, 2024

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