Amplitude Data's Google Ads integration enables you to stream your Amplitude event data straight to Google Ads with just a few clicks.
event_type
as event name.gclid
) and the Conversion Date Time properties. Google Ads relies on the gclid
parameter to track user interactions with ads and attribute conversions back to specific ad clicks. When a user clicks an ad served through Google Ads, Google Ads generates a unique gclid
value and appends it to the URL. This parameter identifies the click, and links it to subsequent conversions. Amplitude drops events without a user property gclid
.gclid
needs to be valid and not none
and Conversion Date Time filed should be of the format yyyy-MM-dd HH:mm:ss
with optional micro seconds. For example the event_time
that's part of the default mapped property has the format 2024-02-23 19:18:32.712000
.After you create the destination, you must configure the settings.
On the Settings tab, click Edit.
Under Status, click the toggle from Disabled to Enabled.
Upload the Google Cloud Service Account: A Google Cloud Service Account is a special type of Google account used for server-to-server interactions and authentication within Google Cloud Platform (GCP) services. A user who has access to the Google Ads Service Account can create the Google Cloud Service Account. The Google Ads Service Account should have domain wide delegation enabled.
When you configure the domain-wide delegation, set the OAuth scope to https://www.googleapis.com/auth/adwords
. For more information, see Configure the OAuth screen in Google's documentation.
Enter the Google Cloud Service Account User Email: This is the email address of the user who created the Google Cloud Service Account and who has access to the Google Ads Account.
Enter the Google Ads Developer Token: The Google Ads admin needs to apply for a developer token from the Manager account. Each level of the developer token has limits on the number of requests that Amplitude sends.
Enter the Google Ads Customer ID: A Google Ads Customer ID is a unique identifier assigned to each advertiser or business that uses Google Ads. This ID helps Google track and manage accounts, campaigns, and billing information for advertisers. Find the Google Ads Customer ID at top-right when logged into Google Ads. Enter the ID without hyphens.
Enter the Google Ads Conversion Action ID: This is a unique identifier associated with a specific conversion action in Google Ads, and represents a desired action that you want your visitors or users to take. For example, make a purchase, submit a contact form, or sign up for a newsletter. Once the conversion action is visible on Google Ads, click it to visit the details page (path: /conversions/detail
). The URL has a parameter ctId=
. Copy the value of that parameter as the Conversion Action ID.
Configure Send Events to send events ingested by Amplitude to Google Ads.
Map your Amplitude property to Google Ads property
gclid
Amplitude property to the GCLID property in Google Adsevent_time
Amplitude property to the Conversion Date Time property in Google AdsSave when finished.
When you configure Tracking Conversions in Google Ads, select the following options:
This enables recording of offline conversions in the Goals section of Google Ads. There may be a delay of up to 60 minutes for metrics to show in Google Ads after they stream from Amplitude.
If you see ERR_BLOCKED_BY_CLIENT
in your browser's console, disable your ad blocker, clear your browser's cache and cookies, and try to add the connection again.
Google Ads requires a Customer ID to configure as an integration with Amplitude. For more information, see Find your Google Ads customer ID in Google's documentation. Keep in mind, Manager Account Customer ID is different from the Customer ID.
Amplitude's Google Ads Event Streaming integration requires that your Google Ads Manager account has administrator privileges. This level of permission allows Amplitude to add and remove users from specific user lists in Google Ads.
For Google Ads, Amplitude adds and removes users from a specific user list. As a result, Amplitude needs appropriate permissions to create and delete Google Ads account data.
For more information, see About access levels in your Google Ads Account
in Google's documentation.
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April 18th, 2024
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