Amplitude's Mailchimp streaming integration enables you to forward your Amplitude events and users straight to Mailchimp with just a few clicks.
This applies to both event and user forwarding. Transformed user properties aren't supported.
Select an Amplitude user property that corresponds to your Mailchimp emails, from the left dropdown.
Under Send Events, make sure the toggle is enabled ("Events are sent to Mailchimp") if you want to stream events to Mailchimp. When enabled, events are automatically forwarded to Mailchimp when they're ingested in Amplitude. Events aren't sent on a schedule or on-demand using this integration. The occurred_at field on the Mailchimp event is the date and time at which the event is ingested in Mailchimp, not Amplitude.
In Select and filter events choose which events you want to send. Choose only the events you need in Mailchimp. Transformed events aren't supported.
(optional) In Select additional properties, select any more event and user properties you want to send to Mailchimp. If you don't select any properties here, Amplitude doesn't send any. These properties are sent to Mailchimp as Mailchimp event properties. Transformed event properties and transformed user properties aren't supported.
Under Send Users, make sure the toggle is enabled ("Users are sent to Mailchimp") if you want to stream users and their properties to Mailchimp. When enabled, users are automatically created or updated in Mailchimp when an event is sent to Amplitude. Amplitude Identify API calls are also forwarded to Mailchimp. Users aren't sent on a schedule or on-demand using this integration.
(optional) In Select additional properties, select any more user properties you want to send to Mailchimp. If you don't select any properties here, Amplitude doesn't send any. These properties are sent to Mailchimp as Mailchimp merge fields. Transformed user properties aren't supported.
When satisfied with your configuration, at the top of the page toggle the Status to "Enabled" and click Save.
July 4th, 2024
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