Pushwoosh (Cohort Sync)

Pushwoosh is a user engagement and retention platform that sends personalized marketing communications across 12+ channels, including email, push notification, and WhatsApp. This integration syncs cohorts from Amplitude to Pushwoosh. Track user behavior in Amplitude, then send relevant email campaigns in Pushwoosh.

Use cases

• Personalized push notifications: Send cohorts from Amplitude to Pushwoosh to create personalized push notification campaigns based on user behaviors or characteristics. For example, target users who recently made a purchase with a personalized thank-you message or exclusive offer.
• User retention campaigns: Identify cohorts of users at risk of churning based on their behavior patterns in Amplitude. Use Pushwoosh to send targeted re-engagement campaigns with incentives or reminders.
• A/B testing of push messages: Use cohorts to split your audience and perform A/B tests on push notification messages to understand what resonates with specific segments. Optimize the content and timing of your push notifications for maximum impact.

Considerations

• This integration is only available for customers with paid Amplitude plans.
• Enable this integration in each Amplitude project that needs it.
• You must have a paid Pushwoosh plan to enable this integration.
• Pushwoosh only accepts email addresses as the identifier. The User_ID or user property you select in Amplitude must contain an email address.

Set up the integration

Pushwoosh setup

1. In Pushwoosh, go to Settings > Integrations.
2. Click "Add integration", then find and add Amplitude.
3. Copy the API Key and AppCode to your clipboard.

Amplitude setup

1. In Amplitude Data, click Catalog and select the Destinations tab.
2. In the Cohort section, click Pushwoosh.
3. Click Add another destination.
4. Enter Name and paste in the API key you copied from Pushwoosh.
5. Map the Amplitude User ID field to the Pushwoosh User ID field.
6. Save your work.

Send a cohort

To sync your first cohort, follow these steps:

1. In Amplitude, open the cohort you want to sync, then click Sync.
2. Select Pushwoosh, then click Next.
3. Choose the account you want to sync to.
4. Choose the sync cadence.
5. Save your work.