Optimizely

The Amplitude Behavioral Cohort Optimizely destination connects your Amplitude cohorts to Optimizely Experimentation audiences (Web and Feature experimentation) and Optimizely CMS Visitor Groups. Target your cohorts with experiments and personalized website experiences using your Amplitude data.

Use cases

• Personalized push notifications: Use Amplitude's data insights to create personalized user experiences in Optimizely. Amplitude identifies user cohorts with unique behaviors and preferences. Tailor experiments and variations to deliver personalized content, product recommendations, and UI adjustments.
• Behavior-based experimentation: Amplitude data identifies user behaviors that impact engagement. Send this data to Optimizely to create experiments targeting users with these behaviors. For example, run experiments to reduce cart abandonment, improve onboarding, or optimize product recommendations.
• Conversion rate optimization (CRO): Identify and address drop-off points using Amplitude data. Send cohorts of users who drop off at specific stages to Optimizely to run targeted experiments. These experiments can involve optimizing the UI, revising content, or enhancing functionality.

Considerations

• This integration is only available for customers with paid Amplitude plans.
• Enable this integration in each Amplitude project that needs it.
• This integration requires a paid Optimizely plan.
• This integration supports web experimentation, fullstack/feature experimentation, and CMS visitor groups (which create dynamic experiences on websites with audiences).

Set up the integration

Optimizely setup

1. In the Optimizely Data Platform environment, go to the app directory.
2. Click the Amplitude tile at the top and click Install in the top left.
3. After installing, go to the Settings tab, click Generate Token, and copy the resulting token to your clipboard.

Amplitude setup

1. In Amplitude Data, click Catalog and select the Destinations tab.
2. In the Cohort section, click Optimizely.
3. Click Add another destination.
4. Enter Name and paste in the Bearer Token you copied from Optimizely.
   • The User ID you select must be the same User ID you target with experimentation or visitor groups.
5. Select your Data Center Region (US, EU) corresponding to the region where you implemented Optimizely.
6. Map the Amplitude User ID field to the Optimizely User ID field. The User ID you select must be the same User ID you target with experimentation or visitor groups.
7. Save your work.

Send a cohort

To sync your first cohort, follow these steps:

1. In Amplitude, open the cohort you want to sync, then click Sync.
2. Select Optimizely, then click Next.
3. Choose the account you want to sync to.
4. Choose the sync cadence.
5. Save your work.

Use the cohort in Optimizely

1. Configure the relevant CMS Visitor Groups or Advanced Audience Targeting Experimentation integrations. Refer to the one-time setup instructions:

   • CMS Visitor Groups
   • Advanced Audience Targeting Web Experimentation
   • Advanced Audience Targeting Feature Experimentation

2. After you complete the steps above, find the synced Amplitude Behavioral cohorts in the CMS Visitor Groups UI and the Experimentation Audience Builder.