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Clevertap (Cohort Sync)

CleverTap is a retention cloud that helps digital consumer brands increase customer retention and lifetime value. This integration sends audiences from Amplitude to CleverTap to create more personalized campaigns.

Use cases

  • Improved retention analysis: Track user behavior and retention over time, based on when users joined or took a specific action. Send Amplitude cohort data to CleverTap to identify cohorts likely to churn or retain, then create targeted re-engagement campaigns.
  • Personalized messaging: Use cohort data to create personalized messages and campaigns based on user behavior. For example, create a targeted campaign for users who joined during a specific time or who made a purchase.
  • Improved A/B testing: Compare behavior across cohorts to evaluate the effectiveness of features, campaigns, or user experiences. CleverTap's A/B testing capabilities let you test and optimize campaigns based on cohort data.
  • Better insights into user behavior: Combine Amplitude's cohort data with CleverTap's engagement analytics for a more complete picture of user behavior.

Considerations

  • This integration is only available for customers with paid Amplitude plans.
  • Enable this integration in each Amplitude project you want to use it in.

Set up the integration

CleverTap setup

  1. Log into your CleverTap dashboard and copy your Account ID and Account Pass code.

Amplitude setup

  1. In Amplitude Data, click Catalog and select the Destinations tab.
  2. In the Cohort section, click CleverTap.
  3. Add a new destination.
  4. Enter a name for this integration.
  5. Select your CleverTap Region.
  6. Paste in your Account ID and Account Pass code.
  7. Map your Amplitude properties to CleverTap's User ID, Anonymous ID, and CleverTap User ID.
  8. Save when finished.

Send a cohort

To sync your first cohort, follow these steps:

  1. In Amplitude, open the cohort you want to sync, then click Sync.
  2. Select CleverTap, then click Next.
  3. Choose the account you want to sync to.
  4. Choose the sync cadence.
  5. When finished, save your work.

Depending on cohort size, the correct user count appears in CleverTap after a few minutes.

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