Extole

Extole is the Customer-Led Growth platform. Marketers use Extole to turn their customers into a primary vehicle for acquisition, awareness, and activation, fighting rising paid media costs. With Extole's SaaS platform and experts, marketers launch programs such as refer-a-friend, friends and family, and challenges, personalized to behavioral segments. Customer-Led Growth drives revenue and generates a unique source of first-party data.

This integration sends Amplitude events automatically into your Extole campaigns. After you configure your Extole campaigns and the Amplitude integration, view a live stream of events using Extole's Event Live View. Use Amplitude events to trigger emails, fulfill rewards, create audiences, and track user activity in Extole.

Use cases

• Turn customers into a vehicle for growth and acquisition: Send Amplitude events and audiences automatically to power personalized Refer-a-Friend programs.
• Activate and un-stick customers: Send Amplitude events and audiences automatically to power Challenges, which use rewards to motivate customers to take specific actions based on where they are in their customer journey.
• Build loyalty with better customer experiences: Send Amplitude events and audiences automatically to power programs such as Surprise-and-Delight and Friends-and-Family that thank and build brand loyalty with VIPs and super-users.

Limits

• Extole doesn't have hard limits on quantity or velocity. Requests sent too quickly may be throttled and return a 429 response. Amplitude automatically retries throttled events, which resolves the temporary throttling.
• Requests must be smaller than 2MB.

Considerations

Note the following when sending events to Extole:

• Enable this integration in each Amplitude project you want to use it in.
• To create and unify user records in Extole, map the Amplitude user_id property to the user's email address in Extole. Extole strongly recommends a secondary user_id mapping using the unique_id property, which is typically a numeric string value for how you identify a unique user in your system. If a user has a unique_id or email that doesn't exist in Extole, Extole creates a new user.
• Amplitude sends selected user, event, and group properties with the event.

Prerequisites

You need the following to enable this integration:

• An Extole account. Contact Extole to learn more.

Set up the integration

For more information on setting up this integration, refer to the Extole documentation.

Extole setup

Create an access token in Extole. You need it to complete the Amplitude setup.

1. In your My Extole account, navigate to the Security Center.
2. Click + New Access Token and verify your identity.
3. Name the token and click Create.
4. Copy your token before navigating away from the page.

Refer to the Extole documentation for more help generating a token.

Amplitude setup

1. In Amplitude Data, click Catalog and select the Destinations tab.
2. In the Event Streaming section, click Extole.
3. Toggle Status to Enabled.
4. In REST API Key, paste your Extole access token.
5. Toggle the Send events filter to select the events to send. You can send all events, but Amplitude recommends choosing the most important ones.
6. Choose your user identifier to map to other properties from Amplitude to Extole.
7. Use the Event Properties filter to select which event properties you want to send.
8. When finished, save the destination.