Moloco

Moloco is a machine learning company that provides performance solutions for digital advertising. Moloco products include Moloco Commerce Media (MCM) for online retailers and Moloco Ads (DSP) for mobile advertising. Both products are powered by Moloco's machine-learning engine, which optimizes campaigns and provides personalized recommendations.

This integration streams events and event properties from Amplitude to Moloco Commerce Media (MCM).

Use cases

• Real-time user segmentation: Stream data from Amplitude to Moloco to create real-time user segments based on attributes and behaviors. Target specific user groups with personalized ads and optimize campaign performance.
• Dynamic ad creative optimization: Use real-time user insights from Amplitude with Moloco's machine learning engine to optimize ad creative. Dynamically adjust ad content, images, offers, and calls to action based on user preferences and behaviors.
• Behavioral retargeting: Stream Amplitude user behavior data to Moloco to retarget users who showed specific behaviors or interest in certain products across channels and devices.

Considerations

Keep these points in mind when sending events to Moloco Commerce Media (MCM):

• Enable this integration in each Amplitude project that needs it.
• The Amplitude integration is only compatible with Moloco Commerce Media (MCM).
• You need a Moloco Commerce Media (MCM) account to enable this integration. If you don't have one, contact Moloco.
• Amplitude matches the user ID to the ID field in Moloco Commerce Media (MCM) to associate events. If a user with that ID doesn't exist in Moloco Commerce Media (MCM), Amplitude creates one. The Amplitude user_id field must match the Moloco Identity ID to avoid user duplication.
• Amplitude sends all user properties along with the event.

Set up the integration

Prerequisites

To configure an Event Streaming integration from Amplitude to Moloco Commerce Media (MCM), you need the following from Moloco Commerce Media (MCM):

• REST API Key: Moloco uses this key to authenticate your requests and connect data with your account. Find this key in your Moloco Commerce Media (MCM) account.

Amplitude setup

1. In Amplitude Data, click Catalog and select the Destinations tab.
2. In the Event Streaming section, click Moloco.
3. Enter a sync name using one of the following values, then click Create Sync. Create a sync for each event type.

• ADD_TO_CART
• ADD_TO_WISHLIST
• HOME
• ITEM_SEARCH_VIEW
• LAND
• PAGE_VIEW
• PURCHASE
• SEARCH

4. Toggle Status from Disabled to Enabled.
5. Fill in the following fields:
   1. REST API Key: The API key provided by Moloco.
   2. Platform ID: Identifier of the platform (for example, Moloco Demo Test).
   3. Event Type: Type of event this destination delivers. Refer to the available options in step 3 above.
   4. Platform Name: Name of the platform. Use all lowercase and replace underscore _ and empty spaces with a hyphen -.
6. Toggle the Send events.
7. In Select and filter events, choose which events to send. Choose only the events you need in Moloco. Transformed events aren't supported.
8. Under Map properties to destination, choose your user identifier and map specific Amplitude properties to Moloco.
9. Click Save.

Event types

The following table provides details for each event type.

Mapping chart

The following table lists the fields available for mapping.