Mailchimp (Cohort)

Send Amplitude cohorts to Mailchimp to create targeted audiences for your email marketing needs.


  • Cohort names must be fewer than 88 characters.


Mailchimp setup

Find your Mailchimp audience ID for the audience you would like to use for sending events to Amplitude. If you have multiple audiences, you need to set up this integration for each one. If you don't have an existing audience, create one.

Amplitude setup

  1. In Amplitude Data, click Catalog and select the Destinations tab.
  2. In the Cohort section, click Mailchimp.
  3. Click Connect to Mailchimp and log in to your Mailchimp account.
  4. Authorize Amplitude access to your account. Mailchimp redirects back to Amplitude.
  5. Enter the Mailchimp audience ID and select an Amplitude user property to export from the drop down. This user property must contain an email address; without one, the mapping to Mailchimp fails.
  6. Save your work.
  7. Open or create the cohort of users you wish to export from Amplitude to Mailchimp and click Sync . This opens the Select Sync Type modal.
  8. From Sync Type, select Messaging, and then under Select Destination, select Mailchimp. Click Next.
  9. Select your destination from the API Target dropdown. Under Define Cadence, select either a one-time or scheduled sync. Then click Sync and wait for Amplitude to sync your cohort to Mailchimp.

After the sync is complete, navigate to your audience on Mailchimp. Your cohort is identifiable on Mailchimp by a Mailchimp tag named  <Amplitude cohort name>. You can filter by tags on Mailchimp to view the members of your audience belonging to the exported Amplitude cohort

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July 4th, 2024

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