Blueshift Cohort

Blueshift helps brands deliver relevant, connected experiences across every customer interaction. The Blueshift platform uses patented AI technology to unify, inform, and activate customer data across all channels and applications. Through unified data, omnichannel orchestration, intelligent decisioning, and scale, Blueshift gives brands tools to deliver 1:1 experiences in real time across the customer journey.

Use cases

• Behavior-based personalization: Create cohorts in Amplitude based on user behavior, such as product usage patterns, feature adoption, or content consumption. Send these cohorts to Blueshift to trigger personalized messaging and offers. For example, send cart abandonment emails with product recommendations.
• Onboarding and activation: Identify cohorts of new users who signed up but haven't completed onboarding. Send these cohorts to Blueshift to trigger personalized onboarding journeys, welcome emails, or in-app messages.
• Segmented campaigns: Segment users in Amplitude based on attributes like demographics, location, or engagement history. Send these segments to Blueshift for targeted marketing campaigns.

Considerations

• Enable this integration in each Amplitude project where you want to use it.
• Blueshift supports both email addresses and customer_id as the identifier. The user_id or user property you select in Amplitude must map to either email or customer_id.

Set up the integration

For more information on setting up this integration, refer to the Blueshift documentation.

Blueshift setup

1. In Blueshift, navigate to Account Settings > API Keys.
2. Copy the User API Key and secret to your clipboard.

Amplitude setup

1. In Amplitude Data, click Catalog and select the Destinations tab.
2. In the Cohort section, click Blueshift.
3. Click Add another destination.
4. Enter a Name and paste in the API key and Secret/Password you copied from Blueshift.
5. Select the type of User ID from the dropdown (email or customer_id).
6. Map the Amplitude User ID field to the Blueshift User ID field.
7. Choose your identifier as the field.
8. Save when finished.

Send a cohort

To sync your first cohort, follow these steps:

1. In Amplitude, open the cohort you want to sync, then click Sync.
2. Select Blueshift, then click Next.
3. Choose the account you want to sync to.
4. Choose the sync cadence.
5. When finished, save your work.

Locate your cohort in Blueshift

1. Navigate to Data > Customers > List.
2. Find cohorts synced from Amplitude with the format [Amplitude] {Amplitude cohort name}: {Amplitude cohort ID}.