Salesforce Marketing Cloud V2

Salesforce Marketing Cloud provides marketing engagement automation to engage your users. This integration combines Amplitude's analytics with Salesforce Marketing Cloud. You can export Behavioral Cohorts from Amplitude to Salesforce Marketing Cloud to better target campaigns and increase user engagement.

Considerations

• The Salesforce Marketing Cloud v2 integration is only available on paid Amplitude plans.

• Enable this integration in each Amplitude project that uses it.

• Anonymized UUIDs as identifiers in both Amplitude and Salesforce Marketing Cloud work for this integration, so you don't have to send email addresses or PII to Amplitude.

• Amplitude automatically creates new contacts within the Data Extension in Salesforce Marketing Cloud for users who don't already exist within Salesforce Marketing Cloud.

• Depending on your company's network policy, you may need to add the following IP addresses to your allowlist so Amplitude's servers can access your BigQuery instance:

  • Amplitude US IP addresses:
    • 52.33.3.219
    • 35.162.216.242
    • 52.27.10.221
  • Amplitude EU IP addresses:
    • 3.124.22.25
    • 18.157.59.125
    • 18.192.47.195

Set up the integration

Marketing Cloud setup

You need a Subdomain, Client ID, and Client Secret from Salesforce Marketing Cloud.

1. In Salesforce Marketing Cloud, navigate to Setup under Settings.
2. In the Quick Find box, search for Installed Packages.
3. Click New to create a new package.
4. Click Add Component.
5. For the Component Type, select API Integration. This step generates the API integration information that Amplitude requires.
6. For the integration type, select Server-to-Server.
7. Grant the package these permissions:
   • Contacts
     • Audiences: Read and Write
     • Lists and subscribers: Read and Write
   • Data
     • Data Extensions: Read and Write
8. Save the package.
9. Copy the Client ID, Client Secret, and Subdomain from the app you want to integrate.
   • For the Subdomain, refer to the Authentication Base URI and copy only the subdomain. For example, if the Authentication Base URL is https://mc1n78yx33kxv5mv1q7fh81flfjq.auth.marketingcloudapis.com/, copy only mc1n78yx33kxv5mv1q7fh81flfjq.
10. Click the Access tab and click Enable All Business Units.
11. (Optional) Create a new folder to hold all your future data extensions. In Salesforce Marketing Cloud, navigate to Audience Builder and click Data Extensions on the top navigation bar. Click "+" to create a new folder. Make sure the folder name is unique for the cohort sync.

Amplitude setup

1. In Amplitude Data, click Catalog and select the Destinations tab.
2. In the Cohort section, click Salesforce Marketing Cloud V2.
3. Paste in the Client ID, Client Secret, and Subdomain credentials you generated in Salesforce Marketing Cloud.
4. (Optional) Enter a folder name you created on the Data Extension page.
5. Provide a Name in the Name field. Amplitude uses this name as the API Target name when you sync a cohort from Amplitude.
6. Map an Amplitude User Property to the Marketing Cloud contact key.

Send a cohort

1. In Amplitude, open the cohort you want to sync, then click Sync.
2. Select Salesforce Marketing Cloud v2, then click Next.
3. Choose the API target to sync to.
4. Choose the sync cadence.
5. When finished, save your work.

Locate your Amplitude cohort in Salesforce Marketing Cloud

1. Log in to Salesforce Marketing Cloud.
2. Click Audience Builder on the top navigation bar and navigate to Contact Builder.
3. Click Data Extensions at the top navigation bar.
4. Find the relevant Data Extensions folder that you specified during setup.
5. Click a specific cohort and click Records to view the list of users.