Movable Ink (Profile API)

Movable Ink activates data into personalized content for customer engagement. The platform connects to relevant data, updates based on a recipient's most recent interactions, and auto-generates content.

This integration generates and targets content based on data available through Amplitude's User Profile API. The User Profile API serves Amplitude user profiles, which include user properties, computed user properties, a list of cohort IDs the user belongs to, and recommendations.

For more information, go to Movable Ink's Exchange.

Use cases

• Highlight content for maximum conversions through predictions and recommendations.
• Target the right users with relevant content through behavioral cohorts.
• Use recent ML-driven data to create personalized content without data scientists.

Considerations

• This integration is only available for customers with paid plans for Amplitude and Movable Ink.
• Enable this integration in each Amplitude project that needs it.
• If any API endpoints return PII in the response, Movable Ink can't use the endpoint.

Set up the integration

Amplitude setup

1. Copy the Amplitude API key for your project. There are no other setup steps in Amplitude.

Movable Ink setup

1. In Movable Ink, go to Data Sources > New Data Source.
2. Click API Integration, then configure your target User Profile API endpoint.
3. Create more properties from the API response (optional).
4. Add data fields from the API response.
5. Review your configuration steps before completing the API integration. You can now use this Data Source to create personalized content.

For more details, go to Movable Ink's support center documentation.