Amplitude + Figma: Make What Matters

Generative AI has changed how quickly teams can explore ideas, and Figma Make pushed that even further by letting designers turn a simple prompt into a working prototype in minutes.

But speed alone isn’t enough. Teams need real signals. Designers often end up relying on intuition or old feedback, while product managers jump between dashboards, design files, and docs to piece together the data. Handoffs are manual, and context gets lost along the way.

At Amplitude, we believe every team should have easy access to product data when important decisions are being made. And with Model Context Protocol (MCP), you can connect that data directly into your existing tools.

That’s why we’re announcing the Amplitude connector for Figma Make. We’re bringing product analytics, user feedback, and behavioral trends directly into Figma so that you can design with insight from the start.

Generate data-backed solutions

In early product work, the hardest part isn’t drawing screens. It’s knowing what to focus on.

With the Amplitude connector, you can get that focus effortlessly. Start a Make session or jump back into an existing design with questions like:

• Where do users get stuck today?
• What’s the most common next action from here?
• Which actions lead to long-term engagement?

Amplitude brings signals like funnels, drop-offs, and session replays into the same chat where ideas are being shaped, so you don’t have to switch tools while you’re designing.

Design different experiences for different users

Good products feel thoughtful because they don’t treat every user the same.

During a Make session, you can explore how an experience could change for different groups—new users versus power users, admins versus individual contributors, or builders versus reviewers—to meet their actual usage behaviors from your Amplitude data.

A dashboard for a first-time user might focus on guidance and next steps, while the same dashboard for a power user might surface shortcuts or advanced controls.

With Amplitude and Figma Make working together, you can:

• Generate and compare side-by-side versions of the same page for different cohorts
• Adjust layouts, promos, and messaging based on how each group behaves
• Refine UI wherever users drop off or get stuck

Turn prototypes into PRDs

As mockups and wireframes start to feel real, a new question comes up: How do we move this forward without losing momentum?

By querying and creating charts within Figma Make, you can outline the problem you’re trying to solve, supporting data, and success metrics in one place. That context can be used to generate PRDs and experiment plans that product managers and engineers can collaborate on right away.

As you work through a prototype, you can:

• Spin up PRD drafts with linked Amplitude dashboards
• Connect design variants to Amplitude experiments
• Plan feature flags and rollout strategies early

From prompt to product

The best design isn’t just the prettiest or the most novel—it’s the one that addresses your users’ needs the best. Amplitude’s MCP connector puts data into the hands of every team, right where ideas take shape, so you can design what your users will actually love. We’re excited to see what you make next.