Founders Who Scale: Celebrating Bold Startups at SF Tech Week

Our recent startup pitch competition was a blast—discover how it went and find out who won.

Inside Amplitude
October 10, 2025
Tanya Littlefield smiles
Tanya Littlefield
VP, Growth and Digital Marketing, Amplitude
A crowd of founders, investors, and tech community members gather to watch a startup pitch

This past Tuesday, Amplitude’s San Francisco HQ was buzzing. As part of, we hosted Founders Who Scale, a startup pitch challenge in partnership with and .

More than 300 founders, investors, and tech community members joined us on the 3rd floor of our building to cheer on four incredible startups as they pitched their vision for the future.

At stake: $10,000 in cash, $100,000+ in software credits, and access to programs designed to accelerate their journey from 0 to 1, to be split between the top 3 winners.

Why we brought everyone together

This event wasn’t just about pitches—it was about possibility. We wanted to:

  • Shine a spotlight on underrepresented founders
  • Provide real fuel for growth with both industry connections and the prizes
  • Show how tools like Amplitude and Braze can help startups turn early traction into unstoppable momentum

Each founder had just a few minutes to tell their story, inspire the crowd, and make their case to our panel of judges: of True Ventures, of Braze, and our very own .

The energy in the room was contagious—it was one of those moments that reminded us why San Francisco continues to be the center of innovation.

The crowd at Founders Who Scale, including our three judges in the front row.

Meet the startups

1st Place: Bella AI

is an AI-powered compliance agent for vocational schools. They wowed the judges with a bold vision for using AI to help school management stop having to chase down paperwork instead of focusing on running their schools.

Founder ’s grand prize package includes $5,000, two free years of Amplitude, and a guaranteed seat in Cohort 6 of Braze’s product grant program. We can’t wait to see what’s next for them.

2nd Place: Buzzable

Event platform helps connect people to experiences and build thriving communities. Founder won $3,000 for his company and two free years of Amplitude.

3rd Place: Evercred

Founded by , is an AI startup for storing and maintaining healthcare credentials. Evercred takes home a prize of $2,000 and two free years of Amplitude.

Honorable Mention: Alegi

is a legal intelligence startup that creates case outcome predictions to help with litigation strategy, founded by . Alegi was one of our 4 finalists.

Leah Houston of Evercred pitches the judges and the crowd

Looking ahead

Founders Who Scale was truly a celebration of creativity, resilience, and the future of tech. We’re proud to partner with Braze and Colorwave to keep building a more equitable and inclusive startup ecosystem.

To everyone who came out: thank you for bringing your energy, questions, and support for these founders. We’ll be back with more opportunities to connect—because helping bold ideas grow is what Amplitude is all about.

About the Author
Tanya Littlefield smiles
Tanya Littlefield
VP, Growth and Digital Marketing, Amplitude
Tanya Littlefield, VP of Growth Marketing at Amplitude, works closely with the sales and product teams to lead the awareness, monetization, and lifecycle experience of Amplitude customers. A marketing leader with over 20 years of SaaS and e-commerce marketing experience, she’s successfully led, mentored, and built teams at startups as well as larger, publicly traded organizations.