stickiness

New Features: Stickiness, Team Access Controls, Email Alerts, Redshift Playbook

We have some exciting updates this time around! Our new stickiness metric shows you how often users come back to your app. Team access controls give you more flexibility over who can edit team dashboards and reports. Email alerts allow you to be notified immediately when your metrics change. Lastly, we have an updated version of our Redshift Queries Playbook to help you answer complex questions about user behavior.

New Stickiness Metric

Our new Stickiness metric measures the number of different days a user performs an event in a weekly or monthly interval so that you can understand which events are driving users back to your app. In the example below, approximately 4MM users did the addPicture event at least one time during the week of March 9th. The red cell indicates that 40% of these users did the addPicture event on 3 or more different days that week. You can find Stickiness on the Retention tab.

 

Better Team Access Controls

Now you can more flexibly manage users and their permissions with our new access controls.

There are now three types of “roles” in Amplitude — Admins, Collaborators, and Viewers. At a high level, Admins have the power to manage settings, add/remove other users, change the role of other users, etc. Collaborators have write access to global/team folders. Viewers only have read access and can manage their own personal folders.

Each role can be assigned at three different levels — Org, App, and Team — and the same user can have different roles at each level. Refer to the chart below with detailed information about the abilities of each role at each level.
Team user access controls table

Email Alerts on Active and New User Graphs

Enterprise customers can set email alerts when active or new user data points cross certain thresholds. Be notified immediately when your metrics change drastically! You can access alerts by clicking on the bell icon on the top left corner of the active or new users graphs.

Email alerts for new and active user graphs

Email alerts for new and active user graphs

Updated Redshift Playbook

For Enterprise customers who have access to raw data via Amazon Redshift, we have updated our Queries Playbook with query templates that you can use to answer more complex questions. Some examples of new queries in the playbook are:

  • Finding out the last three events a user does before churning
  • Creating a funnel between events X and Y where no other events were done in between
  • Showing the average session length per segment

If you’re an Enterprise user, you can access the Queries Playbook from the Resources tab on the Settings page in your Amplitude dashboard. Otherwise, you can get your copy here.

Other Updates

Our JavaScript SDK now pulls UTM parameters automatically as user properties. You’ll need to update the JS SDK before seeing this feature.

SDK and API Updates

We highly recommend that you update your SDKs to the latest versions:

Amplitude-Android 1.4.3
– 39 commits to master since this release

Amplitude-iOS 2.2.4
– 17 commits to master since this release

Amplitude-JavaScript 2.0.4 (released March 2, 2015)
– Added includeUtm option
– Added isNewSession method