NASCAR & Amplitude

Founded in 1948, NASCAR has been at the forefront of American auto racing for over 70 years. A lot has changed over that time, including consumers' expectation from a digital product. Learn how Amplitude's platform's powerful combination of Product Analytics, Customer Data Governance, and Behavioral Targeting can help NASCAR stay in front and continue to grow.

"Amplitude is a game changer at YP because it has completely changed the mindset. Now, our team has the ability to dive deep into the data on their own."

Alex Métier, Senior Manager of Digital Analytics, Yellow Pages Canada

Learn how Yellow Pages uses Amplitude to lead their digital transformation

Yellow Pages looked to Amplitude to help jumpstart its digital transformation. For product managers, what used to be painful has become meaningful and exciting.

Read the Yellow Pages case study

Generate high impact hypotheses

Uncover growth opportunities automatically with a 360° view of behavior across your customer interaction layer. Surface behaviors that are best linked to conversion.

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Experiment & rapidly learn

Interpret results instantly from any experiment within the context of your complete customer journey. Assess the downstream impact on retention, engagement, and key cohorts.

Amplify winning feature & campaign ideas

Leverage complex behavioral cohorts built in Amplitude to drive targeted campaigns in marketing automation and personalization tools. Double down on features that will most improve customer engagement.

Broadcast impact to generate new hypotheses

Share insights and analyses automatically when new releases are detected. Create a permanent timeline of impact from past releases for your team so they know what’s working.

Put Amplitude’s product intelligence platform to work for your product


Democratize access to product data and metrics with easy-to-use and collaborative analytics.


Utilize behavioral reporting to see how users interact with your product.


Get instant, meaningful insights into what is and isn't working with a real-time platform.


Improve critical metrics like conversion and retention to drive revenue and impact for your company.