Become a certified data management expert with Amplitude Academy

If you’re familiar with digital analytics, you know that your insights are only as good as the quality of your data. To keep your data accurate and usable as your product grows, it’s crucial to have a robust, ongoing practice of data management and governance.

That’s why we’re excited to introduce the Amplitude Data Management Expert Certification, a rigorous new credential available through Amplitude Academy. This certification allows data managers to validate their mastery of Amplitude’s data management features and best practices while deepening their understanding of essential skills.

Why get certified?

• Build your data management expertise. By studying for this exam, you’ll hone your data management and governance skills. We’ve included an in-depth study guide and free exam preparation sessions to ensure you gain the skills you need to be a true Amplitude data management expert.
• Improve your organization’s data health. This advanced-level certification was developed precisely because most organizations have data quality problems, and a healthy data management practice is key to unlocking self-serve analytics. By developing and assessing data management skills, you’ll be equipped to tackle data quality challenges in your organization.
• Gain recognition. We talk a lot about how to implement a strong data culture here at Amplitude, and one of the key drivers of that shift is support from data champions inside a company. By completing the Data Management Expert certification, you’re singling yourself out as a data champion. Not only will you be the face of data operations in your company, but you’ll also gain a reputation in your wider community for your commitment to the strategic and responsible use of user and product data.

What you’ll learn for the exam

Event tracking fundamentals

To show your mastery of event tracking fundamentals, you’ll be tested on how data is ingested into Amplitude and how to use it. For example:

• How data can be ingested into Amplitude
• How Amplitude counts unique users
• How events and properties are logged

Data taxonomy design

The second major focus of our certification is data taxonomy design, where we’ll test how well you understand best practices when designing a data taxonomy. Some topics include:

• Pros and cons of using auto-capture versus manual event tracking
• Best practices for naming events and adding metadata
• How to maintain a clean and usable data taxonomy in Amplitude Data

Data management

The data management portion of our exam focuses on how well you know how to use Amplitude for all things related to maintenance and data health. Specific topics the exam covers include:

• When and why you should create transformation and custom events
• Features and workflows for validating your data
• How to assess and improve your overall data health using Amplitude Data

For a more detailed breakdown of the exam and a full list of recommended resources to help you prepare, check out our free study guide.

Earning your certification

The certification test is 65 questions long and takes 120 minutes to complete. A score of 70% or higher is a passing grade.

Because this is an expert-level certification, the exam is closed-book and remotely proctored. For best results, we recommend preparing thoroughly beforehand and taking the exam in a quiet, private, and enclosed space. As soon as you complete the exam, you’ll be able to see if you passed, and we’ll email you instructions on how to claim your certification badge via Credly.

Once you earn your certification, it will be valid for two years. And since it’s linked to your Credly account, not your Amplitude account, you can take it with you if you find a new position in that time.

Through March 31, 2025, get 25% off the cost of the certification with code GETCERTIFIED25.