Plans to power your growth

We offer plans to match your goals. Add features as you grow, or get all the tools you need at once.

Starter

Free

Get a taste of Amplitude for individuals, explorers, and early startups.


Our free Starter plan includes

  • Starter templates
  • Foundational product analytics
  • Session replay
  • Unlimited feature flags
  • Unlimited sources & destinations
Plus

From $49/mo

Monthly Tracked Users (MTUs) Pricing
1k MTUs$49/mo
5k MTUs$99/mo
10k MTUs$149/mo
25k MTUs$249/mo
50k MTUs$449/mo
100k MTUs$849/mo
200k MTUs$1,680/mo
300k MTUs$2,520/mo

Analytics, feature flags, CDP, and session replay for small teams.


Everything in Starter, plus

  • Unlimited product analytics
  • Custom dashboards and formulas
  • Behavioral cohorts
  • Custom audiences & syncs
  • Online support
Growth

Contact sales

Turbocharge growth with automated insights, experiments, and audience management.


Everything in Plus, and

  • Advanced behavioral analysis
  • Custom metrics for KPIs
  • Causal insights & monitoring
  • A/B or Multivariate testing
  • Real-time streaming & syncs

Included in every plan

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Unlimited feature flags

Deploy, monitor, and release new experiences to the right users with intuitive feature flag management.

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Session Replay
Combine session replay with best-in-class analytics to make better decisions that drive growth.
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CDP
Use customer data to deliver the right outcomes with Amplitude’s insights-driven CDP.

Compare our plans in detail


Starter
Free
Plus
From $49/mo
Growth*
Custom
Enterprise*
Custom
Starter templates
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Collaboration & integrations
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Dashboard subscriptions
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Foundational product analytics
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User journeys
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Data tables
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Campaign reporting
1 channel view
1 channel view
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Behavioral cohorts
5 per org
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Custom events and formulas
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Advanced behavioral analysis
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Saved metrics to track KPIs
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Conversion drivers
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Cart analysis
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Forecasting and anomaly detection
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Monitoring & alerts
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Root-cause analysis
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Cross-product analysis
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Analysis content management
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Group behavior analysis
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*Feature list showcases the new platform suite as of 2/7/2024, which includes Analytics, Experiment, CDP, and Session Replay. Access to individual products, whether for existing or new customers, is contingent upon purchasing either the new platform suite or individual add-ons outlined in the customer’s Order Form.

Early-stage startup looking to grow?

Startups with under $5M in funding and fewer than 20 employees receive one free year on our Growth plan.

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Frequently Asked Questions

If you have a question about our plans or pricing structure, get in touch with a product specialist.

An MTU (monthly tracked user) is a unique user with one or more events in an organization within a calendar month. It can be either an anonymous user (which Amplitude will track via device ID) or an identified user (tracked by user ID).

MTU count is similar to the Monthly Active Users (MAU) count on your website or applications, provided they account for anonymous visitors identically. For more information on how to estimate and track MTUs, please refer to our MTU help center article here.

Amplitude offers 4 plans that put the full power of our platform into your teams’ hands. Our Starter and Plus plans are meant for small teams and come packed with Analytics, feature flags, Session Replay, and CDP. Our Growth and Enterprise plans unlock the full power of our platform, including experimentation and advanced audience management, to help you scale with deeper insights, automation, and scale.

Yes! The Amplitude Startup Scholarship provides one year of our paid Growth plan features for free. Learn more and apply here.