Ask Amplitude

Ask Amplitude is a conversational interface for using Amplitude. Intended primarily for Amplitude users with minimal experience using analytics tools, or with limited understanding of the data taxonomy, Ask Amplitude helps you express Amplitude-related concepts and questions in natural language.

With Ask Amplitude, you can:

• Create or edit charts from natural language.
• Search content, like charts and dashboards, in your Amplitude organization.
• Answer your own questions about using Amplitude.
• Navigate to different parts of Amplitude.
• Create multiple threads and share them with other members of your organization.

Feature availability

Ask Amplitude is available to users on all Amplitude plans.

Ask Amplitude, Amazon Bedrock, and Large Language Model (LLM) use

Ask Amplitude uses a third-party LLM (through the Amazon Bedrock API) to understand requests and choose how to respond to questions. Amazon Bedrock decides which actions to take (for example, creating a chart versus searching) and synthesizes that information into response messages.

To power Ask Amplitude, Amplitude may send the following data to the Amazon Bedrock API:

• Chart definition metadata (for example, events and properties, metrics, or time range).
• Taxonomy information, like names and descriptions for events or properties.
• The names of dashboards, projects, users, and other metadata objects in your organization.
• The aggregated results of charts (including the underlying event data for the charts you select).

Your data and information

Amplitude sends the conversation thread history between you and Ask Amplitude to the Amazon Bedrock API, including the data outlined above. Amazon Bedrock doesn't train its models on your Amplitude data. Amazon Bedrock deletes any data sent by Amplitude within 30 days.

Chart creation with Ask Amplitude

To create a useful and informative chart, you first need to choose the right events and properties for your analysis. Ask Amplitude helps you do this by looking at the events and properties your organization queries most frequently. It also looks at popular saved charts, to figure out the event and property combinations your organization uses to represent different business concepts.

Sometimes, you may have different versions of the same property, like variations of User_ID. By looking at patterns of use and existing content, Ask Amplitude can figure out which one is best to use. It'll probably never be perfect, but the more content you save in Amplitude, the smarter Ask Amplitude becomes.

Frequently asked questions

Does Ask Amplitude send property values to Amazon Bedrock?

Yes, there are three scenarios where Amplitude may send property values to Amazon Bedrock:

1. Filter Selection: To choose values for filters, Ask Amplitude looks at possible values. This uses the same metadata as when you select a value from the property dropdown in charts. For example when you ask "How many users signed up on the free plan?," Amplitude would check the values of the plan property.
2. Suggestion Generation: Uses the same mechanics as the first scenario. For example, when you ask a question, and Ask Amplitude suggests Filter by Country = United States as a follow up.
3. User Input + Chat History: Ask Amplitude sends all user-typed input to Amazon Bedrock, so if specific property values are described, Ask Amplitude sends them to Amazon Bedrock.

Amplitude pays to guarantee Amazon Bedrock doesn't store or train on any data that's sent to their API from Ask Amplitude.

What are the differences between this version of Ask Amplitude and the last one?

While both versions have similar underlying chart creation capabilities, the scope of Ask Amplitude is now more expansive, to better assist with a broader set of tasks. This version also models interactions as a conversation instead of as a single question; this is a better way to model the iterative nature of analytics.

How can I get more accurate responses?

The best way to improve your responses from Ask Amplitude is with good data quality. For example, always label your events cleanly and clearly, and include descriptions. Use Amplitude's Data Assistant and other data governance tools to help keep your taxonomy clean.

Otherwise, declarative statements of intent that use the specific terminology tend to work best. For example:

• "Create a chart of total event counts for A, B, and C."
• "How many users perform A, B, and C each week?"
• "What's the funnel conversion from A to B to C?"
• "Show this as conversion over time."
• "Group this chart by X."
• "Filter this by X = Y."

Can I use Ask Amplitude if I have a BAA in place with Amplitude?

No. For more information, contact your Amplitude representative.